[17476] in Framemaker_Discussion
=?UTF-8?Q?CTV_that=E2=80=99s_seriously_over_the_top?=
daemon@ATHENA.MIT.EDU (Stirista)
Tue Jun 17 03:25:05 2025
Date: Mon, 16 Jun 2025 14:15:40 -0400 (EDT)
From: Stirista <solutions@stiristamarketing.com>
Reply-To: solutions@stiristamarketing.com
To: frame@mit.edu
Message-ID: <245056387.1750097740494.s.hpkfqwjubztruaztrnfsellhrmfgurdgtrsvsrs@s.stiristamarketing.com.24162834>
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<IMG SRC=3D"http://f.stiristamarketing.com/stir/84fui64Jt4uia6w7nhJm1vJvp6r=
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bgcolor=3D"#ffffff">=20
<tbody>=20
<tr style=3D"border-collapse: collapse;">=20
<td align=3D"center"><A HREF=3D"http://f.stiristamarketing.com/iri=
s/84fui64Jt4uia6w7nhJm1vJvp6r77hJdilJ5kbJu7JjiJg/2/s/www.stirista.com/?utm_=
source=3Dmailstir&utm_medium=3Demail&utm_campaign=3Dwebsite_visitor=
_ctv"><img class=3D"responsive-image" style=3D"display: block;" src=3D"http=
s://email.stirista.com/files/amf_stirista/workspace_8/emails-zdi/stirista-w=
ebsite-visitor-ctv-25/top.png" alt=3D"Stirista"></a></td>=20
</tr>=20
<tr>=20
<td align=3D"center"><img class=3D"responsive-image" style=3D"disp=
lay: block;" src=3D"https://email.stirista.com/files/amf_stirista/workspace=
_8/emails-zdi/stirista-website-visitor-ctv-25/header_1.png" alt=3D"We=C3=A2=
=E2=82=AC=E2=84=A2re Changing The Channel on Measurement"></td>=20
</tr>=20
<tr>=20
<td class=3D"mobile-space-sm" height=3D"15"></td>=20
</tr>=20
<tr>=20
<td align=3D"center">=20
<table class=3D"responsive-table" style=3D"mso-table-lspace: 0; m=
so-table-rspace: 0; border-collapse: collapse;" align=3D"center" border=3D"=
0" cellspacing=3D"0" cellpadding=3D"0" width=3D"600">=20
<tbody>=20
<tr>=20
<td align=3D"center">=20
<table class=3D"responsive-table" style=3D"mso-table-lspace: =
0; mso-table-rspace: 0; border-collapse: collapse;" align=3D"center" border=
=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"450">=20
<tbody>=20
<tr>=20
<td align=3D"center"> <h2 style=3D"font-family: 'Plus Jaka=
rta Sans',Arial, sans-serif; font-weight: bold; font-size: 23px; line-heigh=
t: 28px; margin: 0; padding: 0; color: #ff9e6e; text-decoration: none !impo=
rtant;"><span style=3D"display: block; text-align: center; font-family: 'Pl=
us Jakarta Sans', Arial, sans-serif !important;">More scale, more transpare=
ncy, <br class=3D"show-only-desktop">and better attribution.</span></h2> </=
td>=20
</tr>=20
<tr>=20
<td class=3D"mobile-space-sm" height=3D"15"></td>=20
</tr>=20
<tr>=20
<td align=3D"center"> <p style=3D"font-family: 'Plus Jakar=
ta Sans',Arial, sans-serif; font-weight: 500; font-size: 14px; line-height:=
21px; margin: 0; padding: 0; color: #000000; text-decoration: none !import=
ant;"><span class=3D"mobile-padding" style=3D"display: block; text-align: c=
enter; font-family: 'Plus Jakarta Sans', Arial, sans-serif !important;">CTV=
platforms are going all-in on ad-supported streaming. Yet advertisers are =
hesitant to invest in CTV advertising because of its purported low measurab=
ility and transparency.</span></p> </td>=20
</tr>=20
<tr>=20
<td class=3D"mobile-space-sm" height=3D"15"></td>=20
</tr>=20
<tr>=20
<td align=3D"center"> <p style=3D"font-family: 'Plus Jakar=
ta Sans',Arial, sans-serif; font-weight: 500; font-size: 14px; line-height:=
21px; margin: 0; padding: 0; color: #000000; text-decoration: none !import=
ant;"><span class=3D"mobile-padding" style=3D"display: block; text-align: c=
enter; font-family: 'Plus Jakarta Sans', Arial, sans-serif !important;">Fra=
gmentation in CTV may be rampant, but Stirista stays ahead of the game.</sp=
an></p> </td>=20
</tr>=20
<tr>=20
<td class=3D"mobile-space-sm" height=3D"15"></td>=20
</tr>=20
<tr>=20
<td align=3D"center"> <p style=3D"font-family: 'Plus Jakar=
ta Sans',Arial, sans-serif; font-weight: 500; font-size: 14px; line-height:=
21px; margin: 0; padding: 0; color: #000000; text-decoration: none !import=
ant;"><span class=3D"mobile-padding" style=3D"display: block; text-align: c=
enter; font-family: 'Plus Jakarta Sans', Arial, sans-serif !important;">Wan=
t more streamlined campaigns? How about better optimization? Less fragmenta=
tion? We<span style=3D"font-family: 'Plus Jakarta Sans', Arial, sans-serif;=
font-size: 14px; text-align: center;">=E2=80=99</span>ve got it.</span></p=
> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
<tr>=20
<td class=3D"mobile-space" height=3D"30"></td>=20
</tr>=20
<tr>=20
<td align=3D"center">=20
<table class=3D"responsive-table" style=3D"mso-table-lspace: 0; m=
so-table-rspace: 0; border-collapse: collapse; background-color: #24544f;" =
align=3D"center" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"=
600">=20
<tbody>=20
<tr>=20
<td height=3D"30"></td>=20
</tr>=20
<tr>=20
<td class=3D"display-block-mobile mobile-space-below" width=3D=
"150">=20
<table class=3D"responsive-table-med" style=3D"mso-table-lspa=
ce: 0; mso-table-rspace: 0; border-collapse: collapse; background-color: #2=
4544f;" align=3D"center" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" w=
idth=3D"420">=20
<tbody>=20
<tr>=20
<td class=3D"mobile-background-bar" align=3D"center" width=
=3D"4" valign=3D"middle"><img src=3D"https://email.stirista.com/files/amf_s=
tirista/workspace_8/emails-zdi/stirista-website-visitor-ctv-25/bar_176.png"=
alt=3D""></td>=20
<td class=3D"show-only-desktop" width=3D"13"></td>=20
<td class=3D"width-auto" align=3D"left" width=3D"390" vali=
gn=3D"top">=20
<table class=3D"responsive-table" style=3D"mso-table-lspa=
ce: 0; mso-table-rspace: 0; border-collapse: collapse; background-color: #2=
4544f;" align=3D"center" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" w=
idth=3D"390">=20
<tbody>=20
<tr>=20
<td class=3D"show-only-desktop" height=3D"5"></td>=20
</tr>=20
<tr>=20
<td align=3D"left"> <h3 style=3D"font-family: 'Plus Ja=
karta Sans',Arial, sans-serif; font-weight: 900; font-size: 16px; line-heig=
ht: 19px; margin: 0; padding: 0; color: #f89d6f; text-decoration: none !imp=
ortant;"><span class=3D"padding-left" style=3D"display: block; text-align: =
left; font-family: 'Plus Jakarta Sans', Arial, sans-serif !important;">We f=
ight fragmentation</span></h3> </td>=20
</tr>=20
<tr>=20
<td class=3D"show-only-desktop" height=3D"5"></td>=20
</tr>=20
<tr>=20
<td align=3D"left"> <p style=3D"font-family: 'Plus Jak=
arta Sans',Arial, sans-serif; font-weight: 500; font-size: 14px; line-heigh=
t: 18px; margin: 0; padding: 0; color: #ffffff; text-decoration: none !impo=
rtant;"><span class=3D"padding-left" style=3D"display: block; text-align: l=
eft; font-family: 'Plus Jakarta Sans', Arial, sans-serif !important;">At St=
irista, we fight CTV fragmentation, starting with our own DSP and ad server=
combo. It<span style=3D"color: #ffffff; font-family: 'Plus Jakarta Sans', =
Arial, sans-serif; font-size: 14px; background-color: #24544f;">=E2=80=99</=
span>s the only platform that onboards and activates first-party data to fo=
rm a single identity across every step in a campaign, laying the groundwork=
for unified reporting. That means more consistency and fewer discrepancies=
in impression and conversion counts.</span></p> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
<td class=3D"show-only-desktop" width=3D"13"></td>=20
</tr>=20
<tr>=20
<td class=3D"mobile-space" height=3D"20"></td>=20
</tr>=20
<tr>=20
<td class=3D"mobile-background-bar" align=3D"center" width=
=3D"4" valign=3D"middle"><img src=3D"https://email.stirista.com/files/amf_s=
tirista/workspace_8/emails-zdi/stirista-website-visitor-ctv-25/bar_90.png" =
alt=3D""></td>=20
<td class=3D"show-only-desktop" width=3D"13"></td>=20
<td class=3D"width-auto" align=3D"left" width=3D"390" vali=
gn=3D"top">=20
<table class=3D"responsive-table" style=3D"mso-table-lspa=
ce: 0; mso-table-rspace: 0; border-collapse: collapse; background-color: #2=
4544f;" align=3D"center" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" w=
idth=3D"390">=20
<tbody>=20
<tr>=20
<td align=3D"left"> <h3 style=3D"font-family: 'Plus Ja=
karta Sans',Arial, sans-serif; font-weight: 900; font-size: 16px; line-heig=
ht: 19px; margin: 0; padding: 0; color: #f89d6f; text-decoration: none !imp=
ortant;"><span class=3D"padding-left" style=3D"display: block; text-align: =
left; font-family: 'Plus Jakarta Sans', Arial, sans-serif !important;">Attr=
ibution that measures eyeballs</span></h3> </td>=20
</tr>=20
<tr>=20
<td class=3D"show-only-desktop" height=3D"3"></td>=20
</tr>=20
<tr>=20
<td align=3D"left"> <p style=3D"font-family: 'Plus Jak=
arta Sans',Arial, sans-serif; font-weight: 500; font-size: 14px; line-heigh=
t: 18px; margin: 0; padding: 0; color: #ffffff; text-decoration: none !impo=
rtant;"><span class=3D"padding-left" style=3D"display: block; text-align: l=
eft; font-family: 'Plus Jakarta Sans', Arial, sans-serif !important;">We pr=
ovide actionable, real-time view-through attribution, so you can understand=
and demonstrate your marketing<span style=3D"color: #ffffff; font-family: =
'Plus Jakarta Sans', Arial, sans-serif; font-size: 14px; background-color: =
#24544f;">=E2=80=99</span>s success by measuring how view counts directly i=
mpact conversions.</span></p> </td>=20
</tr>=20
<tr>=20
<td class=3D"show-only-desktop" height=3D"5"></td>=20
</tr>=20
</tbody>=20
</table> </td>=20
<td class=3D"show-only-desktop" width=3D"13"></td>=20
</tr>=20
<tr>=20
<td class=3D"mobile-space" height=3D"20"></td>=20
</tr>=20
<tr>=20
<td class=3D"mobile-background-bar" align=3D"center" width=
=3D"4" valign=3D"top"><img src=3D"https://email.stirista.com/files/amf_stir=
ista/workspace_8/emails-zdi/stirista-website-visitor-ctv-25/bar_176.png" al=
t=3D""></td>=20
<td class=3D"show-only-desktop" width=3D"13"></td>=20
<td class=3D"width-auto" align=3D"left" width=3D"390" vali=
gn=3D"top">=20
<table class=3D"responsive-table" style=3D"mso-table-lspa=
ce: 0; mso-table-rspace: 0; border-collapse: collapse; background-color: #2=
4544f;" align=3D"center" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" w=
idth=3D"390">=20
<tbody>=20
<tr>=20
<td align=3D"left"> <h3 style=3D"font-family: 'Plus Ja=
karta Sans',Arial, sans-serif; font-weight: 900; font-size: 16px; line-heig=
ht: 19px; margin: 0; padding: 0; color: #f89d6f; text-decoration: none !imp=
ortant;"><span class=3D"padding-left" style=3D"display: block; text-align: =
left; font-family: 'Plus Jakarta Sans', Arial, sans-serif !important;">It<s=
pan style=3D"color: #f89d6f; font-family: 'Plus Jakarta Sans', Arial, sans-=
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<td align=3D"left"> <p style=3D"font-family: 'Plus Jak=
arta Sans',Arial, sans-serif; font-weight: 500; font-size: 14px; line-heigh=
t: 18px; margin: 0; padding: 0; color: #ffffff; text-decoration: none !impo=
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