[17373] in Framemaker_Discussion
Can alternative data help marketers in a cookieless world?
daemon@ATHENA.MIT.EDU (Stirista)
Tue May 21 12:08:07 2024
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<zOxeh-7rMYcRUrv-sjGP-1w0JzHpCAF4Nl4CL5f@email.stirista-marketing.com>
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To: frame@mit.edu
From: Stirista <solutions@stirista-marketing.com>
Date: Tue, 21 May 2024 17:07:14 +0100
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https://email.stirista-marketing.com/c/11jl3IapLgU8AmeNZVH7CkYJJxCESf
One of the Top Data Alternatives? Alternative Data.
Finding the right ingredients for a post-cookie world
While Google may still be struggling to remove cookies entirely, it=E2=80=
=99s time for marketers to step up and find the right solutions for a soon-=
to-be post-cookie world.
While that world will likely include multiple solutions like Alternative ID=
s, first party data, walled gardens, and retail media networks, it=E2=80=99=
s likely that not one alternative will emerge as the single go-to for data.=
In fact, it=E2=80=99ll probably include a number of tools.
One of those will be alternative data. Still big in the finance sector, alt=
ernative data may hold the key to solving some of marketers=E2=80=99 bigges=
t questions on how to source data once cookies finally go away.
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<td align=3D"center" class=3D""><a href=3D"https://ema=
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sive-image" alt=3D"One of the Top Data Alternatives? Alternative Data.">
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s-serif, sans-serif;font-weight:700;font-size:32px; line-height: 40px;margi=
n:0;padding:0;color:#32897d;text-decoration:none !important;font-family:'Pl=
us Jakarta Sans',Arial, sans-serif;"><span style=3D"display: block; text-al=
ign: center; font-family: 'Plus Jakarta Sans', Arial, sans-serif !important=
;">Finding the right ingredients for a post-cookie world</span></h2>
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<td class=3D"mobile-space" height=3D"30">&nbs=
p;</td>
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<p style=3D"font-family:'Montserrat', sans=
-serif, sans-serif;font-weight:500;font-size:17px; line-height: 21px;margin=
:0;padding:0;color:#000000;text-decoration:none !important;font-family:'Plu=
s Jakarta Sans',Arial, sans-serif;"><span class=3D"mobile-padding" style=3D=
"display: block; text-align: center; font-family: 'Plus Jakarta Sans', Aria=
l, sans-serif !important;">While Google may still be struggling to remove c=
ookies entirely, it’s time for marketers to step up and find the righ=
t solutions for a soon-to-be post-cookie world.</span></p>
</td>
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<tr>
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p;</td>
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<p style=3D"font-family:'Montserrat', sans=
-serif, sans-serif;font-weight:500;font-size:17px; line-height: 21px;margin=
:0;padding:0;color:#000000;text-decoration:none !important;font-family:'Plu=
s Jakarta Sans',Arial, sans-serif;"><span class=3D"mobile-padding" style=3D=
"display: block; text-align: center; font-family: 'Plus Jakarta Sans', Aria=
l, sans-serif !important;">While that world will likely include multiple so=
lutions like Alternative IDs, first party data, walled gardens, and retail =
media networks, it’s likely that not one alternative will emerge as t=
he single go-to for data. In fact, it’ll probably include a number of=
tools.</span></p>
</td>
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p;</td>
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s Jakarta Sans',Arial, sans-serif;"><span class=3D"mobile-padding" style=3D=
"display: block; text-align: center; font-family: 'Plus Jakarta Sans', Aria=
l, sans-serif !important;">One of those will be alternative data. Still big=
in the finance sector, alternative data may hold the key to solving some o=
f marketers’ biggest questions on how to source data once cookies fin=
ally go away.</span></p>
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