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False Positives Survey: Enter to Win $250

daemon@ATHENA.MIT.EDU (WebProNews)
Tue Jul 31 12:00:56 2018

To: frame@mit.edu
Message-ID: <1b5e6acff7d5968316d12c7adfea82c7@edna.ientry.com>
Date: Tue, 31 Jul 2018 11:35:27 -0400
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======================================================================
This is a WebProNews Sponsor Update
======================================================================

Take Short Survey. Enter to Win $250.
Help Minimize Merchant Fraud
http://ientry.nui.media/pipeline/578968/0/cc?z=ientry&b=578966&c=578972&session=no&ajkey=

TAKE THE SURVEY
The State of False Positives
http://ientry.nui.media/pipeline/578968/0/cc?z=ientry&b=578966&c=578972&session=no&ajkey=

In 2017, companies conducting business online lost 1.5% of revenue to false
positives. False positives (a.k.a. false declines or sales insults) refer
to transactions turned away due to suspected fraud, when it would have in
fact been a legitimate order. Often overlooked, false positives can have a
major impact on a merchant’s revenue. Complete the survey to contribute
and learn about industry-specific benchmarks for navigating the
complexities of false positives.
http://ientry.nui.media/pipeline/578968/0/cc?z=ientry&b=578966&c=578972&session=no&ajkey=

All participants that complete the survey will:
Be entered for a chance to win 1 of 5 $250 Mastercard gift cards
Receive an advance copy of the results and analysis, free of charge
Better understand the strategies of other merchants to reduce false
positives

Take the Survey
http://ientry.nui.media/pipeline/578968/0/cc?z=ientry&b=578966&c=578972&session=no&ajkey=

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<div id="preview_text" style="display: none; font-size: 1px; color:
#ffffff; line-height: 1px; max-height: 0px; max-width: 0px; opacity: 0;
overflow: hidden;">In 2017, companies conducting business online lost 1.5%
of revenue to false positives.</div>
<table border="0" align="center" cellpadding="5" cellspacing="5"
style="width: 600px;">
<tbody>
<tr>
<td>
<div align="center"><span class="styleheader_footer_body">This is a
WebProNews Update <br /> <br /> Take Short Survey.&nbsp;<u><a
href="http://ientry.nui.media/pipeline/578968/0/cc?z=ientry&amp;b=578966&amp;c=578965&amp;session=no&amp;ajkey="
target="_blank">Enter to Win $250</a></u>.<br /> &nbsp;&nbsp; Help Minimize
Merchant Fraud<br /> </span></div>
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target="_blank"><img
src="https://cdn2.hubspot.net/hub/398536/hubfs/Images/Email_header/kount_new_logo.png?no-resize&amp;t=1530537866690&amp;width=227&amp;height=62&amp;name=kount_new_logo.png"
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<h1 style="text-align: left; font-size: 24px; margin: 20px;"><span
style="color: #f9cf3d;"><strong>TAKE THE SURVEY</strong></span><br /> <span
style="color: #ffffff;"><strong>The State of False
Positives</strong></span></h1>
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</td>
</tr>
<tr>
<td>
<table class="flexible" style="margin: 0px auto; width: 560px;"
cellspacing="0" cellpadding="0" align="center">
<tbody>
<tr>
<td style="padding: 20px;">
<p style="margin-bottom: 1em; line-height: 1.5em; padding: 0 20px;">In
2017, companies conducting business online lost 1.5% of revenue to false
positives. False positives (a.k.a. false declines or sales insults) refer
to transactions turned away due to suspected fraud, when it would have in
fact been a legitimate order. Often overlooked, false positives can have a
major impact on a merchant&rsquo;s revenue. <a
href="http://ientry.nui.media/pipeline/578968/0/cc?z=ientry&amp;b=578966&amp;c=578965&amp;session=no&amp;ajkey="
target="_blank" data-hs-link-id="1">Complete the survey</a> to contribute
and learn about industry-specific benchmarks for navigating the
complexities of false positives.</p>
<p style="margin-bottom: 1em; line-height: 1.5em; padding: 0 20px;">All
participants that complete the survey will:</p>
<ul style="line-height: 1.5em; margin-left: 20px;">
<li>Be entered for a chance to win 1 of 5 $250 Mastercard gift cards</li>
<li>Receive an advance copy of the results and analysis, free of
charge</li>
<li>Better understand the strategies of other merchants to reduce false
positives</li>
</ul>
</td>
</tr>
<tr>
<td align="center"><a
href="http://ientry.nui.media/pipeline/578968/0/cc?z=ientry&amp;b=578966&amp;c=578965&amp;session=no&amp;ajkey="
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inline-block;" data-hs-link-id="2"> Take the Survey </a></td>
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<td style="padding: 5px 20px 0 20px;" colspan="4" align="center">
<p style="margin-bottom: 1em;">Presented by:</p>
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<td align="center"><img
src="https://cdn2.hubspot.net/hub/398536/hubfs/Images/logos-content/kount-logo-color.png?t=1530537866690&amp;width=152&amp;name=kount-logo-color.png"
alt="Kount" title="Kount" width="152" style="width: 152px; max-width:
152px; margin: 0px 15px 5px 0px;" /> <img
src="https://cdn2.hubspot.net/hub/398536/hubfs/Images/thefraudpractice-1.png?t=1530537866690&amp;width=261&amp;name=thefraudpractice-1.png"
alt="The Fraud Practice" title="The Fraud Practice" width="261"
style="width: 261px; max-width: 261px; margin: 0px 0px 10px;" /></td>
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<td align="center"><br /><br /> <span style="color: white;">&copy; 2018
Kount Inc. 917 S. Lusk Street, Boise, Idaho</span> <br /><br /></td>
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