[17132] in Framemaker_Discussion
US Podcasting Revenue Hit Record High in 2017, Up 86% from Previous Year
daemon@ATHENA.MIT.EDU (WebProNews)
Wed Jun 13 02:10:17 2018
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Date: Tue, 12 Jun 2018 21:08:07 -0400
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US Podcasting Revenue Hit Record High in 2017, Up 86% from Previous Year
The US podcast industry had a great run in 2017. According to the latest
joint study conducted by the Interactive Advertising Bureau (IAB) and
PricewaterhouseCoopers (PwC), the industry raked in $314 million last year.
The IAB, which was responsible for the Podcast Advertising Revenue Study
for the second year in a row, stated that 2017's revenue showed an 86%
growth for the year. The medium generated $169 million in 2016.
The two companies also predicted that the podcast market will be worth
around $659 million by 2020. That's a 110 percent growth between 2017 and
2020.
- Sponsored -
LIVE WEBINAR
The State of Mobile Payments and Fraud
Mobile is more than the next big thing. It’s an evolution of ecommerce
and it’s here to stay. The growth of mobile resulted in a 58.9% share of
total eCommerce sales annually last year and projected to increase to 72.9%
by 2021.* This trend shows that focusing on mobile now can lead to more
conversions, more sales, more repeat business – and potentially more
fraud.
Register for the Webinar...
http://edna.ientry.com/link.php?M=19883390&N=1411&L=9347&F=T
The IAB study even touched on the kind of podcasts that benefited from the
increasing interest in the medium and the advertisements that suited it.
Unsurprisingly, the most-preferred ads were the host-read spots. This
accounted for more than two-thirds of the ads in 2017. Direct response ads,
which are designed to generate an instant reaction from the show's
listeners, captured a big chunk of the marketing campaigns. Brand awareness
came in third at 29%. Meanwhile, ads integrated into the podcast or
embedded into the show took up 58% of the combined ads of the year.
While there are different types of advertisers willing to shell out money
for that all important air time, the top three spenders are financial
services companies (18%), direct-to-consumer sellers (16%) and marketers
from the arts and entertainment sectors (13%).
It goes without saying that not all podcasts are created equal. Some types
are just better when it comes to money-making. Fourteen genres were tested,
and the top four categories for content are Arts and Entertainment (17%),
Gadgets and Technology (15%), News and Politics (13%) and Business (11%).
The revenue generated by podcasts is even more impressive considering that
this avenue is still growing. READ MORE.
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<p class="h1"><a
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style="color: #333333; text-decoration: none;">US Podcasting Revenue Hit
Record High in 2017, Up 86% from Previous Year</a></p>
<p>The US podcast industry had a great run in 2017. According to the latest
joint study conducted by the Interactive Advertising Bureau (IAB) and
PricewaterhouseCoopers (PwC), the industry raked in $314 million last year.
<br /> <br /> The IAB, which was responsible for the Podcast Advertising
Revenue Study for the second year in a row, stated that 2017's revenue
showed an 86% growth for the year. The medium generated $169 million in
2016. <br /> <br /> The two companies also predicted that the podcast
market will be worth around $659 million by 2020. That's a 110 percent
growth between 2017 and 2020.</p>
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shows that focusing on mobile now can lead to more conversions, more sales,
more repeat business – and potentially more fraud.</p>
<p style="margin: 0; margin-bottom: 10px;"><a
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<p>The IAB study even touched on the <a
href="http://edna.ientry.com/link.php?M=19883390&N=1411&L=9689&F=H"
target="_blank">kind of podcasts that benefited</a> from the increasing
interest in the medium and the advertisements that suited it. <br /> <br />
Unsurprisingly, the most-preferred ads were the host-read spots. This
accounted for more than two-thirds of the ads in 2017. Direct response ads,
which are designed to generate an instant reaction from the show's
listeners, captured a big chunk of the marketing campaigns. Brand awareness
came in third at 29%. Meanwhile, ads integrated into the podcast or
embedded into the show took up 58% of the combined ads of the year. <br />
<br /> While there are different types of advertisers willing to shell out
money for that all important air time, the top three spenders are financial
services companies (18%), direct-to-consumer sellers (16%) and marketers
from the arts and entertainment sectors (13%). <br /> <br /> It goes
without saying that not all podcasts are created equal. Some types are just
better when it comes to money-making. Fourteen genres were tested, and the
top four categories for content are Arts and Entertainment (17%), Gadgets
and Technology (15%), News and Politics (13%) and Business (11%). The
revenue generated by podcasts is even more impressive considering that this
avenue is still growing. <a
href="http://edna.ientry.com/link.php?M=19883390&N=1411&L=9688&F=H"
target="_blank" rel="noopener">READ MORE</a>.</p>
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