[17128] in Framemaker_Discussion
WHY IS BRANDING IMPORTANT?
daemon@ATHENA.MIT.EDU (Ian Phillips | Identity Consultant)
Thu May 31 12:03:09 2018
Date: Thu, 31 May 2018 16:54:05 +0100
From: "Ian Phillips | Identity Consultant" <noreply@turonames.net>
Reply-To: noreply@turonames.net
To: <frame@mit.edu>
Message-Id: <08321870015277820453506@meridmailer.com>
MIME-version: 1.0
Content-Type: multipart/alternative;boundary="boundary_e47de24085ee94627c0fc7a9668174e4"
Your email client is not capable of reading MIME messages
--boundary_e47de24085ee94627c0fc7a9668174e4
Content-Type: text/plain; charset="utf-8"
Content-Transfer-Encoding: 8bit
So what is branding? And why is it so important for your business?
Branding goes way beyond just a logo or graphic element.
When you think about your brand, you really want to think about your entire customer experience... everything from your logo, your website, your social media experiences, the way you answer the phone, to the way your customers experience your staff.
When you look at this broad definition of branding, it can be a bit overwhelming to think about what is involved in your brand.
In short, your brand is the way your customer perceives you.
It is critical to be aware of your brand experience and have a plan to create the brand experience that you want to have... a good brand doesnt just happen... it is a well thought out and strategic plan.
Many small organizations and start-ups neglect to spend necessary time thinking about their brand in this broad sense and the impact it has on their business.
------------------------------------------------------------------------------------------
UNSUBSCRIBE INFORMATION
This email was sent to frame@mit.edu, by cav Email ListManager.
To opt-out of any future messages, please use the url below:-
https://cl.linkcp.com/unsub.php?0000043200541-02-frame@mit.edu
We will respect your decision to receive no further emails from us.
------------------------------------------------------------------------------------------
--boundary_e47de24085ee94627c0fc7a9668174e4
Content-Type: text/html; charset="utf-8"
Content-Transfer-Encoding: quoted-printable
<HTML><body>=0A=0A<div>=0A=09<span style=3D"font-family:verdana,geneva,sans=
-serif;">=09 =0ASo what is branding? And why is it so important for your bu=
siness?=0A </span>=0A</div> =0A<div> </div>=0A=0A<div>=0A=09<span s=
tyle=3D"font-family:verdana,geneva,sans-serif;">=09 =0ABranding goes way be=
yond just a logo or graphic element.=0A </span>=0A</div> =0A<div> <=
/div>=0A=0A<div>=0A=09<span style=3D"font-family:verdana,geneva,sans-serif;=
">=09 =0AWhen you think about your brand, you really want to think about yo=
ur entire customer experience... everything from your logo, your website, y=
our social media experiences, the way you answer the phone, to the way your=
customers experience your staff.=0A </span>=0A</div> =0A<div> </di=
v>=0A=0A<div>=0A=09<span style=3D"font-family:verdana,geneva,sans-serif;">=
=09 =0AWhen you look at this broad definition of branding, it can be a bit =
overwhelming to think about what is involved in your brand.=0A </span>=
=0A</div> =0A<div> </div>=0A=0A<div>=0A=09<span style=3D"font-family:v=
erdana,geneva,sans-serif;">=09 =0AIn short, your brand is the way your cust=
omer perceives you.=0A </span>=0A</div> =0A<div> </div>=0A=0A<div>=
=0A=09<span style=3D"font-family:verdana,geneva,sans-serif;">=09 =0AIt is c=
ritical to be aware of your brand experience and have a plan to create the =
brand experience that you want to have... a good brand doesn’t just h=
appen... it is a well thought out and strategic plan.=0A </span>=0A</div=
> =0A<div> </div>=0A=0A<div>=0A=09<span style=3D"font-family:verdana,g=
eneva,sans-serif;">=09 =0AMany small organizations and start-ups neglect to=
spend necessary time thinking about their brand in this broad sense and th=
e impact it has on their business.=0A </span>=0A</div> =0A<div> </d=
iv>=0A=0A<div>=0A=09 </div>=0A<hr width=3D"100%">=0AUNSUBSCRIBE INFORM=
ATION<br>=0AThis email was sent to frame@mit.edu, by cav Email ListManager.=
<br>=0A<a href=3D"https://cl.linkcp.com/unsub.php?0000043200541-02-frame@mi=
t.edu">Opt-out of any future messages here.</a><br>=0AWe will respect your =
decision to receive no further emails from us.<br><hr width=3D"100%"><img s=
rc=3D"https://cl.linkcp.com/eor.php?t=3Dcz1DVjAwMDU0MSZjPTQzMiZyPTU4MDMx"/>=
</body></HTML>
--boundary_e47de24085ee94627c0fc7a9668174e4--
