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More Damage via NYT...FW: OS/2 No Longer Home at Home

daemon@ATHENA.MIT.EDU (t-aarob)
Fri Aug 11 02:49:31 1995

To: os2partners@MIT.EDU
Date: 10 Aug 95 20:42:02 -0700
From: t-aarob <t-aarob@microsoft.com>
Return-Receipt-To: <t-aarob@microsoft.com>

This is currently being sent around the offices in Redmond, WA.

		-Aaron

 ----------
From: 	blakei
Sent: 	Wednesday, August 09, 1995 6:25 AM
To: 	psdconf; telunit
Subject: 	FW: OS/2 No Longer Home at Home

worth a quick read.  amazing.

 ----------
From: 	bradsi
Sent: 	Tuesday, August 08, 1995 7:07 PM
To: 	billg; bradc; bradsi; Jonl; nathanm; paulma; peteh; Steveb
Cc: 	bradc; psgmktg
Subject: 	RE: OS/2 No Longer Home at Home


these statements by barnes are just unbelievable.  this is great news.
 ----------
|From: paulma
|To: Jonl; Steveb; billg; bradc; bradsi; nathanm; peteh
|Cc: bradc; psgmktg
|Subject: RE: OS/2 No Longer Home at Home
|Date: Tuesday,August 08,1995 6:03PM
|
|Dead, Dead, Dead!
|
|----------
|From:    Brad Chase (Xenix)
|Sent:    Tuesday, August 08, 1995 5:38 PM
|To:      nathanm paulma peteh steveb billg bradsi
|Cc:      bradc psgmktg
|Subject:      FW: OS/2 No Longer Home at Home
|
|OS/2 No Longer Home at Home
|
|By PETER H. LEWIS
|
|c.1995 N.Y. Times News Service
|
|Microsoft Windows 95 is still vaporware and will be for
|another two weeks,
|but the fumes already appear to have claimed the first
|victim in the personal
|computer operating system wars.
|
|My copy of the OS/2 operating system, developed by
|International Business
|Machines, just went out the window.
|
|OS/2 is arguably superior to Microsoft Windows 95, at least
|on technical
|grounds. It is a robust, powerful operating system for
|running complex
|networks of personal computers in large offices and for
|connecting remote
|workers to office networks.
|
|But as an operating system for average computer users at
|home or working at
|individual desktop machines, not connected to the office
|network, OS/2 can no
|longer be recommended.
|
|Officials at IBM are quick to say reports of the death of
|OS/2 are greatly
|exaggerated. They insist that OS/2 is very much alive in
|companies where the
|phrases ``enterprise-wide connectivity,'' ``mission
|critical applications''
|and ``client-server platforms'' roll trippingly off the
|tongue.
|
|They note that millions of copies of OS/2 have been
|distributed since last
|fall, when IBM started calling it ``Warp'' and began a
|multimillion-dollar
|marketing campaign to portray OS/2 as the cool and hip
|operating system for
|normal people and normal computers.
|
|Several of those copies of OS/2 wound up in my home office,
|where ``mission
|critical'' simply means that my day is ruined if the
|computer does not boot
|up when I hit the power switch, where ``connectivity''
|means dialing through
|a modem to get to the Internet, and where I am the only
|client and I serve
|myself an application of coffee now and then.
|
|After struggling to install the latest version of OS/2 Warp
|on my new
|Pentium-based computer for several days, I called in IBM's
|chief OS/2
|evangelist and technical guru, David L. Barnes. Barnes
|travels around the
|world and appears on television touting the virtues of
|OS/2.
|
|After spending more than an hour trying unsuccessfully to
|install OS/2 on my
|machine, the normally effervescent Barnes finally gave up.
|
|He remains the world's biggest fan of OS/2 as a reliable
|operating system for
|big businesses. But would he recommend OS/2 to a friend who
|did not have a
|technical support team on call in the office?
|
|``Let's put it this way,'' Barnes said. ``I'm going to put
|Windows 95 on the
|machines in my house.''
|
|He was not the only IBM official to turn his back on OS/2
|for the consumer
|market. In remarks to financial analysts in New York last
|week, IBM's chief
|executive, Louis V. Gerstner Jr., announced that henceforth
|IBM would
|concentrate on selling OS/2 to its traditional customer
|base of corporate
|professionals. ``The consumer and stand-alone desktop
|markets for OS/2,'' he
|said, are ``secondary.''
|
|I, for one, am not comfortable placing my trust in a
|company that views me as
|a secondary customer. That is why my office computers will
|be loaded with the
|Mac OS and, pending further evaluation, Windows 95. That,
|and the fact that
|OS/2 Warp will not work on my relatively common Intel-based
|computer. In
|fact, the latest version of OS/2 will not install properly
|on IBM's own
|Aptiva home computers. IBM even had to delay the
|introduction of its new line
|of Power PC computers, which are considered crucial to the
|company's
|long-term success, because of difficulties in getting OS/2
|to work properly
|on them.
|
|Even if OS/2 did work on my new computer, IBM has served
|notice that it and
|future versions will not be compatible with Windows 95
|applications. I do not
|know yet whether I even want to use Windows 95, but I would
|rather leave that
|option open, and that means installing Windows rather than
|OS/2.
|
|The bright side of all this, I concluded ruefully, is that
|I was never able
|to find many useful OS/2 software applications for my
|typical consumer needs
|anyway. As a result, I can jettison OS/2 without losing a
|substantial
|investment in OS/2 software.
|
|For consumers who are deeply invested in OS/2, some comfort
|can be had from
|IBM's long tradition of not abandoning its customers. In
|fact, IBM is
|preparing to introduce a ``family fun pack'' of impressive
|new OS/2 games and
|applications for the, ahem, secondary market.
|
|In terms of IBM's ``primary'' market, the networked
|computing business, OS/2
|is alive and well. It remains to be seen how well OS/2 will
|do after
|Microsoft actually ships Windows 95 and its beefier
|counterpart, Windows NT.
|
|In a few weeks, people will have a chance to compare the
|rival systems side
|by side. OS/2 has been at a disadvantage because it is a
|real, working
|product and cannot compete with promises made by Microsoft.
|
|``OS/2 is a great operating system,'' Barnes said. ``It is
|better than
|Windows 95, and I can prove it. But Sony's Betamax was a
|better system than
|VHS, too. Sony didn't do a good job of marketing it. And
|IBM is not the
|domineering marketing force that Microsoft is.''
|
|
|
|
|
|
|
|





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