[2263] in OS/2_Discussion
ADV: Creative Approaches to Training Newsletter - February 2002 Issue
daemon@ATHENA.MIT.EDU (Creative Approaches to Training Ne)
Wed Feb 13 20:24:51 2002
From: "Creative Approaches to Training Newsletter" <Remove@elearningresource.com>
To: "marketing@blackbaud.com" <marketing@blackbaud.com>
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Date: Wed, 13 Feb 2002 20:25:48 -0500
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<td width="588" height="64" colspan="20" valign="top"
bgcolor="#FFFFFF"><font face="Arial, Helvetica, sans-serif"><a
href="http://www.elearningresource.com/"><img
src="http://www.elearningresource.com/images/newslet_hd.gif" width="440"
height="60" alt="Creative Approaches to Training Newsletter"
border="0"></a><b>.<font color="#8080C0">.<font
color="#400080">................</font></font><font face="Arial,
Helvetica, sans-serif" color="#400080" size="-2"><b>February
2002</b></font></b></font></td>
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bgcolor="#FFFFFF">
<table border=0 cellspacing=0 cellpadding=4 width="172"
mm_noconvert="TRUE" height="389" >
<tr bgcolor="#000033">
<td width="172" height="55">
<h5> <font face="Arial, Helvetica, sans-serif"><b><font
color="#FFFFFF"><font size="3">Coming
Up</font><font size="2"> </font><font color="#FFFFFF"
size="2"><b><font size="1">in
future issues of Creative Approaches to Training
Newsletter...</font></b></font>
</font></b></font></h5>
</td>
</tr>
<tr bgcolor="#6666CC">
<td height="92"><font color="#FFFFFF" face="Arial, Helvetica,
sans-serif"><font size=-2><b><font size="-1">Using
"Radio Shows" for training</font></b> - <font size=-2>Audio CDs or
MP3
files can be used to inexpensively deliver creative and
entertaining training
programing to commuters, road warriors, or anyone else on your
staff.
</font></font></font></td>
</tr>
<tr bgcolor="#330099">
<td height="99"><font color="#FFFFFF" face="Arial, Helvetica,
sans-serif"><b><font size="-1">Handhelds</font></b>
- <font size=-2>Inexpensive palm organizers are taking training
and performance
support into the field, but the limitations of these devices
present new
design challenges. </font></font></td>
</tr>
<tr bgcolor="#6666CC">
<td height="71"><font face="Arial, Helvetica, sans-serif"><font
color="#FFFFFF"><font color="#FFFFFF"><font size="-2"><b><font
size="-1">DVD</font></b>
- Low cost PC-based video editing and DVD authoring tools make DVD
an
affordable and effective option for creating and fielding
interactive
video learning programs. </font></font></font></font></td>
</tr>
<tr bgcolor="#330099">
<td height="53"><font color="#FFFFFF" face="Arial, Helvetica,
sans-serif"><font size="-1">
<font face="Arial, Helvetica, sans-serif"><font
color="#FFFFFF"><font color="#FFFFFF"><font size="-2"><b>
<font size="-1">Section 508</font></b> - Designing e-learning for
Section
508 compliance - - issues and
resources</font></font></font></font><font size="-2">.
</font></font></font></td>
</tr>
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bgcolor="#000066"><b><font size="5" face="Arial, Helvetica, sans-serif"
color="#FFFFFF">
<font color="#000066">_</font>IN THIS ISSUE:</font><font size="4"
face="Arial, Helvetica, sans-serif" color="#FFFFFF">
</font></b></td>
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<td width="6" height="339" valign="top"></td>
<td width="388" height="722" colspan="3" rowspan="5" valign="top"
bgcolor="#FFFFFF">
<p><font face="Arial, Helvetica, sans-serif"><font
color="#000080"><b><font size="3">Email
newsletters provide rapid training results</font></b></font> <font
size="-2"><br>
<font size="-1"> Those HTML email newsletters that you receive from
Internet
information providers keep you up to date on the latest news. HTML
email newsletters
can include most web page elements, such as attractive fonts and text
formatting,
graphics, photographs, and links, enhancing the impact of your
message. These
capabilities also make email newsletters an effective method of
rapidly addressing
the learning needs within your organization. </font></font></font></p>
<p align="left"><font face="Arial, Helvetica, sans-serif" size="-2"
color="#000080"><b><font size="3">Why
use email newsletters to deliver training?</font> </b><font
color="#000000"><br>
<font size="-1">HTML email newsletters are an excellent media option
when
you need to deliver information to the field as rapidly as possible.
Email
newsletters are consumed on-the-spot, they typically appear less
threatening
to audiences than logging in to an e-learning course, and the use of
graphics
and attractive layouts make HTML newsletters more compelling,
entertaining,
memorable, and effective than text-only messages or paper-based
training documents.
</font></font></font></p>
<p align="left"><font face="Arial, Helvetica, sans-serif" size="-1"
color="#000080"><font color="#000000">Email
newsletters provide a number of benefits and advantages:
</font></font></p>
<div align="left">
<ul>
<li><font face="Arial, Helvetica, sans-serif" size="-1"> Email-based
training
campaigns provide learners with brief, easy to assimilate episodic
learning
presentations that do not require users to set aside time for a
learning
session. Users can spend 10 minutes reviewing the newsletter
training
along with their other email. <br>
<br>
</font></li>
<li><font face="Arial, Helvetica, sans-serif" size="-1">Newsletters
can
be rapidly created and fielded, with content that is rapidly
assimilated,
providing immediate results for your organization. No delay of six
months
or more to develop a traditional e-learning course. <br>
<br>
</font></li>
<li><font face="Arial, Helvetica, sans-serif" size="-1">Individual
messages
provide content in small episodic, modular chunks that focus
learner attention
on a specific topic, allowing your audience to painlessly
assimilate learning
objectives. <br>
<br>
</font></li>
<li><font face="Arial, Helvetica, sans-serif" size="-1">HTML email
can include
most of the elements of traditional e-learning modules, including
text,
photos, graphics, and animations. You can also easily link to rich
media,
such as Flash animations, audio, video, and traditional e-learning
modules,
as well as interactive tests, surveys and chat. </font></li>
</ul>
</div></td>
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bgcolor="#009933">
<div align="center">
<p><font size="2" face="Arial, Helvetica, sans-serif"
color="#FFFFFF"><b>Did
you implement a creative training approach that was well - received?
<br>
</b>We want to hear about it. Send an email to our <a
href="mailto:editor@elearningresource.com">editor.</a></font></p>
</div></td>
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<td width="120" height="250" colspan="3" rowspan="2" valign="top"
bgcolor="#FFFFFF"><a href="http://www.hipstuff.com/narration/"><img
src="http://www.elearningresource.com/images/Narration_Ad.gif" width="120"
height="250" border="0" alt="Ad for Low Cost Professional Narration
Services. Check out http://www.hipstuff.com/narration/"></a></td>
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<td width="587" height="29" colspan="20" valign="top"
bgcolor="#000066">
<div align="right"><b><font face="arial, helvetica" color="#FFFFFF"
size="+1">Delivering
Training via Email Newsletters </font></b> </div></td>
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bgcolor="#FFFFFF">
<p><font face="Arial, Helvetica, sans-serif" size="-2"
color="#FFFFFF"><a
href="http://www.ELearningResource.com/subscribe.htm"><img
src="http://www.elearningresource.com/images/signup_ad.gif" width="134"
height="335" alt="Subscribe to Creative Approaches to Training
Newsletter... It's Free..." border="0"></a></font></p></td>
<td width="9" height="6" valign="top"></td>
<td width="4" height="6" valign="top"></td>
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<tr>
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bgcolor="#FFFFFF">
<p><font face="Arial, Helvetica, sans-serif"><b><font face="Arial,
Helvetica, sans-serif"><b><font
size="4">.............................<font
color="#000080">...............</font></font><font color="#8080C0"
size="4">.</font><font face="Arial, Helvetica, sans-serif"
size="4"><b><font color="#8080C0">.......</font></b></font><font
color="#8080C0" size="4">................<br>
</font></b></font> <font size="-1"> <font color="#000080"
size="3">What types
of training can you accomplish with email
newsletters?</font></font></b> <font size="-1">Email
newsletters are a flexible and efficient method of reaching both staff
and
customers, and are especially effective as a method of addressing
brief topics,
or individual portions of a larger topic. Trainers can use email
newsletters
to break up learning into shorter elements that learners can review as
part
of their daily routine, without requiring each learner to set aside
time for
a formal training session. <br>
<br>
Newsletters can be an effective method to: </font></font></p>
<ul>
<li><font face="Arial, Helvetica, sans-serif" size="-1">Rapidly
address a
specific time-critical training need, </font></li>
<li><font face="Arial, Helvetica, sans-serif" size="-1">Describe new
policies
and practices to employees and customers, </font></li>
<li><font face="Arial, Helvetica, sans-serif" size="-1">Identify and
explain
new procedures to employees and customers, </font></li>
<li><font face="Arial, Helvetica, sans-serif" size="-1">Describe how
to use
new equipment to employees and customers, and</font></li>
<li><font face="Arial, Helvetica, sans-serif" size="-1">Inform
customers of
new features and services. </font></li>
</ul>
</td>
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<td width="3" height="447" valign="top"></td>
<td width="3" height="447" valign="top"></td>
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<td width="2" height="447" valign="top"></td>
<td width="580" height="447" colspan="15" valign="top"
bgcolor="#FFFFFF">
<p><font face="Arial, Helvetica, sans-serif"><b><font
size="4">.............................<font
color="#000080">...............</font></font><font color="#8080C0"
size="4">.</font><font face="Arial, Helvetica, sans-serif"
size="4"><b><font color="#8080C0">.......</font></b></font><font
color="#8080C0"
size="4">.................................</font></b></font><br>
<b><font face="Arial, Helvetica, sans-serif" size="3"
color="#000000">Implementing
an email newsletter learning campaign</font></b><font size="-2"
color="#000000"><font face="Arial, Helvetica, sans-serif" size="-1">
</font></font><font size="-2"><font face="Arial, Helvetica,
sans-serif" size="-1">is
similar to creating a typical e-learning course, with a few unique
requirements.
Proper planning and execution is essential. The steps include:<br>
</font></font> </p>
<blockquote>
<p><font size="-1" face="Arial, Helvetica, sans-serif"> <b>1.
Identifying
the audience and their individual learning needs.</b> Note that you
can
field different versions of a master newsletter, with each variation
customized
to address specific subgroup within your organization. <br>
<br>
<b>2. Planning the sequence of topics</b> to determine what will be
addressed
within each individual newsletter that comprises your learning
campaign.
Determine the most efficient way to structure objectives and
content, and
determine the appropriate delivery schedule for each content module.
<br>
<br>
<b>3. Designing and creating the content of each newsletter</b>.
This includes
text, graphics, photos, animations, or more detailed interactions
(such
as interactive Flash modules) delivered via links that generate a
pop-up
browser window. <br>
<br>
<b>4. Sending each newsletter issue </b>to employees or customers
according
to your predetermined delivery schedule.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="-1"><b>5. Following
up</b>,
includes adjusting your approach as appropriate, based on audience
reactions
to each newsletter issue. Follow-up options include sending email
messages
within a few days to summarize user questions, comments and
concerns. Other
implementation practices can include providing links to a topic
website
that hosts user discussions, provides reference links and access to
back
issues of the newsletters, archives user questions and comments,
provides
a FAQ list, or deliver a survey or test. </font></p>
</blockquote></td>
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<td width="1" height="5" valign="top"></td>
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<td width="107" height="5" valign="top"></td>
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<td width="1" height="5" valign="top"></td>
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<td width="2" height="409" valign="top"></td>
<td width="1" height="409" valign="top"></td>
<td width="580" height="409" colspan="15" valign="top"
bgcolor="#FFFFFF">
<p align="left"><font face="Arial, Helvetica, sans-serif"><b><font
size="4">.............................<font
color="#000080">...............</font></font><font color="#8080C0"
size="4">.</font><font face="Arial, Helvetica, sans-serif"
size="4"><b><font color="#8080C0">.......</font></b></font><font
color="#8080C0" size="4">......................................<br>
</font></b></font> <font size="-1" face="Arial, Helvetica,
sans-serif"><font size="-2"><b><font size="3">An
example of an HTML email newsletter learning campaign</font></b> <font
size="-1">would
be a major corporation that needs to rapidly train 25,000 employees on
new
Internet security policies and procedures. The information on
requirements,
processes, and procedures is still evolving. The timeline is tight. A
more
detailed training program is eventually required, but for now, you
need to
get the information out as rapidly as possible. This type of training
need
could be addressed</font></font><font size="-1"> effectively and
efficiently
via an email newsletter learning campaign.</font><font size="-1"
face="Arial, Helvetica, sans-serif"><br>
<br>
The initial steps are the same as any learning development project:
defining
the audience, identifying learning objectives, identifying content
resources,
and deploying training. Since individual topics may be distributed
over a
series of weeks, you need to determine the appropriate breakdown of
topics
and sequence of presentation, and determine a topic delivery schedule
appropriate
for the learning requirements.<br>
<br>
Production stages are also similar to traditional e-learning
development.
Instructional designers define learning objectives and create content,
graphic
designers create visuals and HTML document layouts, and web
programmers create
interactive modules as required. <br>
<br>
The campaign should also include other elements to help enhance the
impact
and effectiveness, including sending follow up messages within a few
days
that include subject matter expert answers to student questions, links
to
surveys or tests, student feedback and comments, links to additional
web-based
reference pages, or links that display browser pop-up windows
providing interactive
modules designed to evaluate comprehension and retention of the
topics. Students
with a strong interest in the topic can also be offered an opportunity
to
subscribe to a follow-up forum that provides an ongoing discussion of
the
topic (if applicable). </font></font> </p>
</td>
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</tr>
<tr>
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<td width="3" height="94" valign="top"></td>
<td width="3" height="94" valign="top"></td>
<td width="588" height="94" colspan="21" valign="top" bgcolor="#990000">
<div align="center"><b><font face="Arial, Helvetica, sans-serif"
size="2" color="#FFFFFF"><br>
<font size="3">Interested in using HTML newsletters for your training
programs?</font></font><font face="Arial, Helvetica, sans-serif" size="1"
color="#FFFFFF"><br>
</font></b><font face="Arial, Helvetica, sans-serif" size="-1"
color="#FFFFFF"><b>Join
our topic forum</b> that focuses on issues associated with designing
and implementing
newsletter-based learning programs, get free access to more detailed
ideas
and information, and exchange feedback and suggestions with other
forum members.
<a href="mailto:SubscribeNewsletterForum@elearningresource.com">Click
here
to join</a>. </font></div>
</td>
<td width="4" height="94" valign="top"></td>
</tr>
<tr>
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</tr>
<tr>
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<td width="2" height="1" valign="top"></td>
<td width="177" height="95" colspan="7" rowspan="3" valign="top"
bgcolor="#006600">
<div align="center">
<p><b><font color="#FFFFFF"> <font face="Arial, Helvetica,
sans-serif"> <br>
Advertise in<br>
</font></font></b><b><font color="#FFFFFF"><font face="Arial,
Helvetica, sans-serif">Creative
Approaches newsletter</font> </font></b></p>
</div></td>
<td width="6" height="1" valign="top"></td>
<td width="3" height="1" valign="top"></td>
<td width="1" height="1" valign="top"></td>
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<td width="1" height="1" valign="top"></td>
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</tr>
<tr>
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<td width="3" height="92" valign="top"></td>
<td width="3" height="92" valign="top"></td>
<td width="1" height="92" valign="top"></td>
<td width="2" height="92" valign="top"></td>
<td width="1" height="92" valign="top"></td>
<td width="2" height="92" valign="top"></td>
<td width="6" height="92" valign="top"></td>
<td width="3" height="92" valign="top"></td>
<td width="1" height="92" valign="top"></td>
<td width="387" height="92" colspan="2" valign="top" bgcolor="#330033">
<table width="100%" border="0" cellpadding="3" cellspacing="3"
mm_noconvert="TRUE">
<tr>
<td height="77"><font color="#FFFFFF" face="Arial, Helvetica,
sans-serif"><font color="#FFFFFF" face="Arial, Helvetica,
sans-serif"><font size=-2><b><font size="-1">In
Our Next Issue: Using "Radio Shows" for Training</font></b><font
size="-1">
- Audio programs are relatively inexpensive to design and create,
can
be delivered to your audience via CDs, cassettes or MP3 files, and
can
provide learners with creative, informative and entertaining
training
programing. </font></font></font></font></td>
</tr>
</table>
</td>
<td width="3" height="92" valign="top"></td>
<td width="1" height="92" valign="top"></td>
<td width="1" height="92" valign="top"></td>
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</tr>
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</tr>
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<td width="3" height="5" valign="top"></td>
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</tr>
<tr>
<td width="22" height="37" valign="top"></td>
<td width="602" height="37" colspan="26" valign="top"
bgcolor="#000066">
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<tr>
<td width="22" height="1" valign="top"><img width="22" height="1"
src="transparent.gif"></td>
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