[94134] in North American Network Operators' Group
Re: Network end users to pull down 2 gigabytes a day, continuously?
daemon@ATHENA.MIT.EDU (Gian Constantine)
Wed Jan 10 09:24:35 2007
In-Reply-To: <5.2.0.9.0.20070110224146.0231a490@pele.citylink.co.nz>
Cc: nanog@merit.edu
From: Gian Constantine <constantinegi@corp.earthlink.net>
Date: Wed, 10 Jan 2007 08:58:17 -0500
To: Richard Naylor <richard.naylor@citylink.co.nz>
Errors-To: owner-nanog@merit.edu
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All H.264?
Gian Anthony Constantine
Senior Network Design Engineer
Earthlink, Inc.
On Jan 10, 2007, at 4:41 AM, Richard Naylor wrote:
>
> At 08:40 p.m. 9/01/2007 -0500, Gian Constantine wrote:
>> It would not be any easier. The negotiations are very complex. The
>> issue is not one of infrastructure capex. It is one of jockeying
>> between content providers (big media conglomerates) and the video
>> service providers (cable companies).
>
> We're seeing a degree of co-operation in this area. Its being
> driven by the market. - see below.
>
> <snip>
> On Jan 9, 2007, at 7:57 PM, Bora Akyol wrote:
> An additional point to consider is that it takes a lot of effort and
>>> $$$$ to get a channel allocated to your content in a cable network.
>>>
>>> This is much easier when TV is being distributed over the Internet.
>
> The other bigger driver, is that for most broadcasters (both TV and
> Radio), advertising revenues are flat, *except* in the on-line
> area. So they are chasing on-line growth like crazy. Typically on-
> line revenues now make up around 25% of income.
>
> So broadcasters are reacting and developing quite large systems for
> delivering content both new and old. We're seeing these as a
> mixture of live streams, on-demand streams, on-demand downloads and
> torrents. Basically, anything that works and is reliable and can be
> scaled. (we already do geographic distribution and anycast routing).
>
> And the broadcasters won't pay flash transit charges. They are
> doing this stuff from within existing budgets. They will put
> servers in different countries if it makes financial sense. We have
> servers in the USA, and their biggest load is non-peering NZ based
> ISPs.
>
> And broadcasters aren't the only source of large content. My
> estimate is that they are only 25% of the source. Somewhere last
> year I heard John Chambers say that many corporates are seeing 500%
> growth in LAN traffic - fueled by video.
>
> We do outside webcasting - to give you an idea of traffic, when we
> get a fiber connex, we allow for 6GBytes per day between an encoder
> and the server network - per programme. We often produce several
> different programmes from a site in different languages etc. Each
> one is 6GB. If we don't have fiber, it scales down to about 2GB per
> programme. (on fiber we crank out a full 2Mbps Standard Def stream,
> on satellite we only get 2Mbps per link). I have a chart by my
> phone that gives the minute/hour/day/month traffic impact of a
> whole range of streams and refer to it every day. Oh - we can do
> 1080i on demand and can and do produce content in that format.
> They're 8Mbps streams. Not many viewers tho :-) We're close to
> being able to webcast it live.
>
> We currently handle 50+ radio stations and 12 TV stations, handling
> around 1.5 to 2million players a month, in a country with a
> population of 4million. But then my stats could be lying......
>
> Rich
> (long time lurker)
>
>
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<HTML><BODY style=3D"word-wrap: break-word; -khtml-nbsp-mode: space; =
-khtml-line-break: after-white-space; ">All H.264?<DIV><BR><DIV> <SPAN =
class=3D"Apple-style-span" style=3D"border-collapse: separate; =
border-spacing: 0px 0px; color: rgb(0, 0, 0); font-family: Helvetica; =
font-size: 12px; font-style: normal; font-variant: normal; font-weight: =
normal; letter-spacing: normal; line-height: normal; text-align: auto; =
-khtml-text-decorations-in-effect: none; text-indent: 0px; =
-apple-text-size-adjust: auto; text-transform: none; orphans: 2; =
white-space: normal; widows: 2; word-spacing: 0px; "><SPAN =
class=3D"Apple-style-span" style=3D"border-collapse: separate; =
border-spacing: 0px 0px; color: rgb(0, 0, 0); font-family: Helvetica; =
font-size: 12px; font-style: normal; font-variant: normal; font-weight: =
normal; letter-spacing: normal; line-height: normal; text-align: auto; =
-khtml-text-decorations-in-effect: none; text-indent: 0px; =
-apple-text-size-adjust: auto; text-transform: none; orphans: 2; =
white-space: normal; widows: 2; word-spacing: 0px; "><DIV>Gian Anthony =
Constantine</DIV><DIV>Senior Network Design =
Engineer</DIV><DIV>Earthlink, =
Inc.</DIV></SPAN></SPAN></DIV><BR><DIV><DIV>On Jan 10, 2007, at 4:41 AM, =
Richard Naylor wrote:</DIV><BR =
class=3D"Apple-interchange-newline"><BLOCKQUOTE type=3D"cite"><DIV =
style=3D"margin-top: 0px; margin-right: 0px; margin-bottom: 0px; =
margin-left: 0px; min-height: 14px; "><BR></DIV><DIV style=3D"margin-top: =
0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">At 08:40 =
p.m. 9/01/2007 -0500, Gian Constantine wrote:</DIV> <BLOCKQUOTE =
type=3D"cite"><DIV style=3D"margin-top: 0px; margin-right: 0px; =
margin-bottom: 0px; margin-left: 0px; ">It would not be any easier. The =
negotiations are very complex. The issue is not one of infrastructure =
capex. It is one of jockeying between content providers (big media =
conglomerates) and the video service providers (cable companies).</DIV> =
</BLOCKQUOTE><DIV style=3D"margin-top: 0px; margin-right: 0px; =
margin-bottom: 0px; margin-left: 0px; min-height: 14px; "><BR></DIV><DIV =
style=3D"margin-top: 0px; margin-right: 0px; margin-bottom: 0px; =
margin-left: 0px; ">We're seeing a degree of co-operation in this area. =
Its being driven by the market. - see below.</DIV><DIV =
style=3D"margin-top: 0px; margin-right: 0px; margin-bottom: 0px; =
margin-left: 0px; min-height: 14px; "><BR></DIV><DIV style=3D"margin-top: =
0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; =
"><snip></DIV><DIV style=3D"margin-top: 0px; margin-right: 0px; =
margin-bottom: 0px; margin-left: 0px; ">On Jan 9, 2007, at 7:57 PM, Bora =
Akyol wrote:</DIV><DIV style=3D"margin-top: 0px; margin-right: 0px; =
margin-bottom: 0px; margin-left: 0px; ">An additional point to consider =
is that it takes a lot of effort and</DIV> <BLOCKQUOTE =
type=3D"cite"><BLOCKQUOTE type=3D"cite"><DIV style=3D"margin-top: 0px; =
margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">$$$$ to get a =
channel allocated to your content in a cable network.</DIV><DIV =
style=3D"margin-top: 0px; margin-right: 0px; margin-bottom: 0px; =
margin-left: 0px; min-height: 14px; "><BR></DIV><DIV style=3D"margin-top: =
0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">This is =
much easier when TV is being distributed over the Internet.</DIV> =
</BLOCKQUOTE></BLOCKQUOTE><DIV style=3D"margin-top: 0px; margin-right: =
0px; margin-bottom: 0px; margin-left: 0px; min-height: 14px; =
"><BR></DIV><DIV style=3D"margin-top: 0px; margin-right: 0px; =
margin-bottom: 0px; margin-left: 0px; ">The other bigger driver, is that =
for most broadcasters (both TV and Radio), advertising revenues are =
flat, *except* in the on-line area. So they are chasing on-line growth =
like crazy. Typically on-line revenues now make up around 25% of =
income.</DIV><DIV style=3D"margin-top: 0px; margin-right: 0px; =
margin-bottom: 0px; margin-left: 0px; min-height: 14px; "><BR></DIV><DIV =
style=3D"margin-top: 0px; margin-right: 0px; margin-bottom: 0px; =
margin-left: 0px; ">So broadcasters are reacting and developing quite =
large systems for delivering content both new and old. We're seeing =
these as a mixture of live streams, on-demand streams, on-demand =
downloads and torrents. Basically, anything that works and is reliable =
and can be scaled. (we already do geographic distribution and anycast =
routing).</DIV><DIV style=3D"margin-top: 0px; margin-right: 0px; =
margin-bottom: 0px; margin-left: 0px; min-height: 14px; "><BR></DIV><DIV =
style=3D"margin-top: 0px; margin-right: 0px; margin-bottom: 0px; =
margin-left: 0px; ">And the broadcasters won't pay flash transit =
charges. They are doing this stuff from within existing budgets. They =
will put servers in different countries if it makes financial sense. We =
have servers in the USA, and their biggest load is non-peering NZ<SPAN =
class=3D"Apple-converted-space">=A0 </SPAN>based ISPs.</DIV><DIV =
style=3D"margin-top: 0px; margin-right: 0px; margin-bottom: 0px; =
margin-left: 0px; min-height: 14px; "><BR></DIV><DIV style=3D"margin-top: =
0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">And =
broadcasters aren't the only source of large content. My estimate is =
that they are only 25% of the source. Somewhere last year I heard John =
Chambers say that many corporates are seeing 500% growth in LAN traffic =
- fueled by video.</DIV><DIV style=3D"margin-top: 0px; margin-right: =
0px; margin-bottom: 0px; margin-left: 0px; min-height: 14px; =
"><BR></DIV><DIV style=3D"margin-top: 0px; margin-right: 0px; =
margin-bottom: 0px; margin-left: 0px; ">We do outside webcasting - to =
give you an idea of traffic, when we get a fiber connex, we allow for =
6GBytes per day between an encoder and the server network - per =
programme. We often produce several different programmes from a site in =
different languages etc. Each one is 6GB. If we don't have fiber, it =
scales down to about 2GB per programme. (on fiber we crank out a full =
2Mbps Standard Def stream, on satellite we only get 2Mbps per link). I =
have a chart by my phone that gives the minute/hour/day/month traffic =
impact of a whole range of streams and refer to it every day. Oh - we =
can do 1080i on demand and can and do produce content in that format. =
They're 8Mbps streams. Not many viewers tho :-) <SPAN =
class=3D"Apple-converted-space">=A0 </SPAN>We're close to being able to =
webcast it live.</DIV><DIV style=3D"margin-top: 0px; margin-right: 0px; =
margin-bottom: 0px; margin-left: 0px; min-height: 14px; "><BR></DIV><DIV =
style=3D"margin-top: 0px; margin-right: 0px; margin-bottom: 0px; =
margin-left: 0px; ">We currently handle 50+ radio stations and 12 TV =
stations, handling around 1.5 to 2million players a month, in a country =
with a population of 4million. But then my stats could be =
lying......</DIV><DIV style=3D"margin-top: 0px; margin-right: 0px; =
margin-bottom: 0px; margin-left: 0px; min-height: 14px; "><BR></DIV><DIV =
style=3D"margin-top: 0px; margin-right: 0px; margin-bottom: 0px; =
margin-left: 0px; ">Rich</DIV><DIV style=3D"margin-top: 0px; =
margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">(long time =
lurker)</DIV><DIV style=3D"margin-top: 0px; margin-right: 0px; =
margin-bottom: 0px; margin-left: 0px; min-height: 14px; "><BR></DIV><DIV =
style=3D"margin-top: 0px; margin-right: 0px; margin-bottom: 0px; =
margin-left: 0px; min-height: 14px; "><BR></DIV> =
</BLOCKQUOTE></DIV><BR></DIV></BODY></HTML>=
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