[7754] in North American Network Operators' Group
Re: How to spam nicely?
daemon@ATHENA.MIT.EDU (Vadim Antonov)
Sat Feb 22 01:07:38 1997
Date: Fri, 21 Feb 1997 21:59:26 -0800
From: Vadim Antonov <avg@pluris.com>
To: jcp@pointcast.com, nanog@merit.edu
The recipe for being a "good" bulk mailer is simple -- never
send any bulk mail to people who didn't explicitly ask for it.
But then, that's what you're already doing. (I'd also add a
specific question on wherer a person wants to receive e-mail
on your product registration form, if you don't have it there
already).
(A usual pitfall is not providing a user with an easy way to
unsubscibe, and catching invalid addresses -- but modern mailing-list
software handles that just fine).
Provide a registration form at your Web site. Make Web site
interesting and informative. People will come (my company's
website already logged over 50k hits, though there were no any
other advertisements or PR activity).
Good luck!
--vadim
From avg Fri Feb 21 20:40:02 1997
Date: Fri, 21 Feb 1997 19:12:35 -0800
To: nanog@merit.edu
From: "Joseph C. Pistritto" <jcp@pointcast.com>
Subject: How to spam nicely?
Ok, now that I have your attention.
I'd like suggestions from members of the community on the best way to do
bulk mailings to our user base (not product recommendations specifically or
anything like that), but obvious pitfalls to watch out for.
Our "mass mailing" policy in general has been pretty net-friendly, in that
we only send mail to people who have registered our product at the address
they gave us when they did so (we don't buy lists, etc.), and might be
interested in the specific thing we're telling them about, and we only
attempt to send each person mail once. We also don't do this very often
and keep our mailing lists pretty current.
So, any suggestions to make our having to send a bunch of mail more
pleasant for the rest of the net? If any of you out there have specific
experience with bulk mailing, I'd love to hear about it to avoid stepping
on land mines others have already "detected", etc.
Thanks in advance.
-jcp-
