[7241] in North American Network Operators' Group
Re: peering charges?
daemon@ATHENA.MIT.EDU (Jonathan Heiliger)
Sun Jan 26 15:09:43 1997
Date: Sun, 26 Jan 1997 12:06:12 -0800 (PST)
From: Jonathan Heiliger <loco@isi.net>
To: Jim McManus <jmcmanus@uu.net>
cc: nanog@merit.edu
In-Reply-To: <2.2.32.19970126153729.00f4d138@staypuft.uu.net>
On Sun, 26 Jan 1997, Jim McManus wrote:
|} Or...since the business model of many (but not all) major web sites is
|} related to advertising, they should pay isp's for access to their
|} audience (client base of isp). It is the audience that makes the web
|} site more valuable....not the other way around.
Who says the business model won't shift? It has for ISPs. Once everyone
(well, almost everyone) was peering or pursuing peering with everyone
else, that's no longer the case. Some ISPs are still somewhat reasonable
(e.g. you're spending $1M/yr with us for other services so we'll peer with
you).
What if web site, or content business models change? What if people deem
their content so valuable that besides (or rather than) charging the
consumer, they want to charge the network provider access to the content?
(ala MTV) If you look hard at the economics, it's very hard to make huge
revenues on advertising alone.
IP makes content, IP sells content to distributor, distributor distributes
content to consumer and/or resells content to other distributor for
another tier of consumers or re-branding.
-jh-
IP = Information Provider
