[70814] in North American Network Operators' Group
Re: Cisco HFR
daemon@ATHENA.MIT.EDU (Petri Helenius)
Wed May 26 15:11:34 2004
Date: Wed, 26 May 2004 22:09:57 +0300
From: Petri Helenius <pete@he.iki.fi>
To: "Williams, Jeff" <jwilliams3@tiaa-cref.org>
Cc: "'nanog@merit.edu'" <nanog@merit.edu>
In-Reply-To: <F1E50062AEB5D411971E002035710A73124F0332@msxdenusr01.wins.tiaa-cref.org>
Errors-To: owner-nanog-outgoing@merit.edu
Williams, Jeff wrote:
>
>Given the performance of this box isn't it a bit silly to mass market
>advertise it? At a guess there are only a few dozen companies worldwide
>that might need such a machine- so why not go direct to them? Or is this a
>case of 'brand awareness'? Is it really that important that the population
>at large thinks that Cisco gear is at the core of the Internet? Are
>end-users supposed to call their ISP and demand they use Cisco 'cause they
>saw a commercial for them? Just curious... I like their gear, just not
>their marketing.
>
>
>
Boeing and Airbus run advertisements for their planes. And hardly any of
the readers are actively considering purchasing either A380 or 777.
(to put this on operational context, anyone for land speed record with
an A380 fully loaded with 300G hard drives?)
Or how about the Newport News ad for an aircraft carrier?
Pete
