[49712] in North American Network Operators' Group
RE: multicast (was Re: Readiness for IPV6)
daemon@ATHENA.MIT.EDU (Jason Lewis)
Tue Jul 9 13:37:11 2002
Date: Tue, 9 Jul 2002 13:36:48 -0400 (EDT)
From: "Jason Lewis" <jlewis@packetnexus.com>
To: <dsinn@microsoft.com>
In-Reply-To: <AF9E69C4CBFA3C4AA40068F03A2861450995491E@RED-MSG-11.redmond.corp.microsoft.com>
Cc: <nanog@merit.edu>
Reply-To: jlewis@packetnexus.com
Errors-To: owner-nanog-outgoing@merit.edu
>
> There is also a "cart and horse" issue here: Where is the pervasive
> content?
>
> Most content providers don't want multicast because it breaks their
> billing model. They can't tell how many viewers they have at a given
> moment, what the average viewing time is, or any of the other things
> that unicast allows them to determine and more importantly bill their
> advertisers for. There is no Nielsen's Ratings for multicast so that
> advertisers could get a feel for how many eyeballs they are going to
> hit.
>
I worked for a startup in 1999 that was doing just that. Neilsen's for
multicast. It was cool while I was there, but it quickly became clear
that the product was ahead of it's time. They now do event streaming and
I think they support unicast and multicast. Without a network that
supports it, multicast apps are useless.
jas
