[47012] in North American Network Operators' Group

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Re: bulk email

daemon@ATHENA.MIT.EDU (Kevin Loch)
Mon Apr 22 12:37:05 2002

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Date: Mon, 22 Apr 2002 12:37:04 -0400
From: Kevin Loch <kloch@gurunet.net>
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Lionel wrote:
> 
> On Mon, 22 Apr 2002 11:53:58 +0100, James Cronin <james@unfortu.net>
> wrote:
> 
> [opt-in bulk email]
> >Has anyone ever actually come across such a contract in real life
> >or are they just urban myths?
> 
> Urban myth.
> If you make damn sure that you clearly mark your bulk mail with the
> website/organisation at which your user subscibed, & you record the
> *way* they subscribed[0], you should be fine. It's also vitally
> important that you respond promptly to email that arrives at your
> domain's 'abuse@' address.
> 
> [0] Eg: IP address & time stamp from when they hit the 'subscribe me'
> button on a web form, copy of the signed paper form they sent in, etc.

AND send a verification email with a clearly marked confirmation
url that they must hit to actually be subscribed.  Without successful
confirmation, no further email should be sent.

KL

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