[36173] in North American Network Operators' Group
Re: Content Injection Appliance
daemon@ATHENA.MIT.EDU (Adrian Chadd)
Thu Mar 29 04:50:03 2001
Date: Thu, 29 Mar 2001 17:46:02 +0800
From: Adrian Chadd <adrian@creative.net.au>
To: Irwin Lazar <ILazar@tbg.com>
Cc: nanog@merit.edu
Message-ID: <20010329174601.A65571@ewok.creative.net.au>
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In-Reply-To: <0C875DC28791D21192CD00104B95BFE70146D8B0@BGSLC02>; from ILazar@tbg.com on Wed, Mar 28, 2001 at 03:36:23PM -0700
Errors-To: owner-nanog-outgoing@merit.edu
On Wed, Mar 28, 2001, Irwin Lazar wrote:
[snip]
> It also could kill the web banner advertising industry as these devices
> allow ISPs to replace banner ads on a web site with ads inserted by the ISP.
> Even worse, web surfers might be forced to watch a 30 second commercial for
> every ten minutes that they surf.
We Australians and various Asian countries have been doing that with
squid for a loooong time. Well, we did, until people realised that
the banner-ad companies could sue the ISPs for loss of revenue or
something I don't quite get.
Back then (what, 1996, 1997?) the banner-ad traffic was a rather large
chunk of overall web traffic.
On the original note, people have been asking me (as a squid person)
how they could implement schemes like this so their users would be
forced to see web advertisements every so often in any webpage.
I refuse to reply to them, as saying "thats bad, mmkay?" generally
goes over their heads (they asked in the first place, right? :)
Adrian
--
Adrian Chadd "The fact you can download a 100 megabyte file
<adrian@creative.net.au> from half way around the world should be viewed
as an accident and not a right."
-- Adrian Chadd and Bill Fumerola
