[31775] in North American Network Operators' Group
Re: decreased caching efficiency?
daemon@ATHENA.MIT.EDU (Dana Hudes)
Fri Oct 20 10:28:50 2000
Message-ID: <008b01c03aa1$74607cc0$3d5cdcd1@hudes.org>
From: "Dana Hudes" <dhudes@hudes.org>
To: "William Allen Simpson" <wsimpson@greendragon.com>,
<nanog@merit.edu>
Date: Fri, 20 Oct 2000 10:24:27 -0400
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----- Original Message -----=20
From: "William Allen Simpson" <wsimpson@greendragon.com>
To: <nanog@merit.edu>
Sent: Friday, October 20, 2000 10:04 AM
Subject: Re: decreased caching efficiency?
>=20
> Dana Hudes wrote:
> >=20
> > I vehemently disagree with the statement that impressions do not =
make any sense,
> > only clickthroughs. There is such a thing as brand awareness, a =
situation where
> > a banner ad is good for itself even if it doesn't lead to click =
through.
> >=20
> Of course, in that case, the benefit is to the advertiser. That is,=20
> they get the benefit, but you don't get paid. Not my problem.
>=20
> That seems to follow "not make any sense", but YMMV.
No, you are interfering with my revenue stream by preventing my getting =
credit for the banner impression.
>=20
>=20
> > It is NOT for YOU to decide what business model makes sense for MY
> > business relationship with MY advertisers.
> >=20
> Nope. You can have any business relationship you'd like. But,=20
> by the same token, it is not for *YOU* to decide that *I* have to=20
> pay to support YOUR business decision.
>=20
> Last time I looked, there's no constitutional right that=20
> guarantees that you can make money.
>=20
>=20
> > I pay my ISP to carry IP packets around.=20
>=20
> But, you don't pay ME to carry your IP packets around. My customers=20
> pay me. I pay my upstream. Therefore, I pay my upstream as little=20
> as possible.
right. your customers pay you to get them the packets they asked for and =
if=20
they want to visit my site and see my content and your cache breaks =
that, you're not delivering
what your customers requested. My site won't deliver content in most of =
the pages without the ads displaying.
At the moment there is a timeout built in while I wait for the ad =
network to increase server capacity to meet demand.
It will go away.
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>=20
> > In some cases certainly your cache is in fact a copyright violation.
> >=20
> Interesting, if true. Perhaps you could provide a citation?
show me where I licensed your cache to store (copy) my photographs
or that it constitutes fair use.
ISPs are not common carriers. A thread on this went by last week with =
citations from the FCC.
I volunteer as plaintiff if one of the lurking attorneys will volunteer =
to make some case law by suing cache using sites for copyright =
violation.
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> WSimpson@UMich.edu
> Key fingerprint =3D 17 40 5E 67 15 6F 31 26 DD 0D B9 9B 6A 15 2C =
32
>=20
