[173642] in North American Network Operators' Group
Re: Netflix To Cogent To World
daemon@ATHENA.MIT.EDU (Mark Tinka)
Wed Jul 30 03:16:38 2014
X-Original-To: nanog@nanog.org
From: Mark Tinka <mark.tinka@seacom.mu>
To: nanog@nanog.org
Date: Wed, 30 Jul 2014 09:16:28 +0200
In-Reply-To: <CAAAwwbWj9wT_OJkV2AS0ekOCzbL3YEQBhr3qTwBOENU2XzNm9g@mail.gmail.com>
Reply-To: mark.tinka@seacom.mu
Errors-To: nanog-bounces@nanog.org
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On Thursday, July 24, 2014 02:27:01 AM Jimmy Hess wrote:
> It would be interesting if Google, Wikimedia, CBS/ABC,
> CNN, Walmart, Espn, Salesforce, BoFa, Weather.com,
> Dropbox, Paypal, Netflix, Microsoft, Facebook, Twitter,
> Amazon, Yahoo, Ebay, Wordpress.com, Pinterest,
> Instagram, Tumblr, Reddit, Forbes, Zillow, formed a
> little club and said
> "OK, Tier1.. providers.. we're not paying you guys for
> transit anymore; your customers want our stuff and will
> consider their internet service DOWN if they can't get
> it. You are going to pay us for a fast lane to our
> content now. If you want it, please start sending us
> your bids, now."
I almost wrote this a few weeks ago but decided not to - but=20
I've been saying it for a while now and maybe I'll write it=20
now.
The bridge between content owners and their customers is=20
service providers.
Those service providers are either wholesale transit=20
providers or consumer service providers.
Commercial trends have been moving farther and farther away=20
from, "How much bandwidth do you want to buy?" to, "How many=20
Tv channels, voice minutes and cloud recording can I get?",=20
particularly in much more developed markets. We see evidence=20
on this in the current transit prices being so low that now=20
selling in Gbps as a minimum might be the only way to=20
survive.
(very) Slowly but (very) surely, the service provider=20
(wholesale or consumer) is becoming a less visible part of=20
the chain (well, unless we are in the news talking about de-
peering or how much grief Netflix are causing us this week),=20
because eyeballs just want their "House of Cards".
There really is very little reason why certain major content=20
owners and providers who operate their own IP networks=20
cannot turn around and become full-blown wholesale ISP's=20
(and in some cases, consumer ISP's).
As a transit provider industry, we need to get our act=20
together and play nice, before we all get run over by the=20
content owners. They will not hesitate to take us out of the=20
equation the first chance they get.
Mark.
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