[152538] in North American Network Operators' Group
Re: CDNs should pay eyeball networks, too.
daemon@ATHENA.MIT.EDU (Valdis.Kletnieks@vt.edu)
Tue May 1 18:19:52 2012
To: David Miller <dmiller@tiggee.com>
In-Reply-To: Your message of "Tue, 01 May 2012 18:03:06 -0400."
<4FA05D9A.7030708@tiggee.com>
From: Valdis.Kletnieks@vt.edu
Date: Tue, 01 May 2012 18:18:48 -0400
Cc: nanog@nanog.org
Errors-To: nanog-bounces+nanog.discuss=bloom-picayune.mit.edu@nanog.org
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On Tue, 01 May 2012 18:03:06 -0400, David Miller said:
> From an accounting perspective, every R&D effort that I have seen or
> been a part of was not billed to any customer. R&D has always, in my
> experience, been an internal charge against a company's own profits.
RIght - and when pricing the result of the R&D, you take into account the
internal charges and estimated sales volume to determine a target price
point. R&D was $316K and you estimate you can sell 100 of them, you're
going to have to charge at least $3,160 a copy to make a profit on the
project. You sank $150M into R&D and think you'll sell a million units, you'll
need to charge $150 to break even. And so on.
The point is that if you already got *paid* the $316K, it's morally wrong to
include it in the calculation of "sunk costs we need to recoup to turn a profit".
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