[129641] in North American Network Operators' Group

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RE: Did Internet Founders Actually Anticipate Paid, Prioritized

daemon@ATHENA.MIT.EDU (Nathan Eisenberg)
Tue Sep 14 16:02:38 2010

From: Nathan Eisenberg <nathan@atlasnetworks.us>
To: "nanog@nanog.org" <nanog@nanog.org>
Date: Tue, 14 Sep 2010 20:02:18 +0000
In-Reply-To: <4C8FC5AA.8090702@gmail.com>
Errors-To: nanog-bounces+nanog.discuss=bloom-picayune.mit.edu@nanog.org

> The consumers are saying "I want faster, as long as I don't have to pay m=
ore."
> Content providers are saying, "If consumers had faster, I'd be able to in=
vent
> 'Killer App'.  I sure wish the ISPs would upgrade their networks."
> ISPs are saying, "Why should we upgrade our networks, nobody is willing t=
o pay
> us to do so."

Find me an ISP that is asking why they should upgrade their network if no o=
ne is going to pay them to do so.  From a business perspective, this is a l=
udicrous claim.  The answer is simple: because your competitors are upgradi=
ng their networks RIGHT NOW, and your customers will use them instead if yo=
u make them wait too long.

There's no deadlock.  Content providers that truly have a next generation p=
roduct that modern broadband isn't good enough for are stuck, like anyone e=
lse who invents something that existing infrastructure can't support.  Inve=
nting a bizarre service prioritization model doesn't solve the infrastructu=
re problem.

> My bet is on the above.net model - as soon as someone puts up a service w=
ith
> different speeds depending on where the content comes from, someone else
> will come out with a service that is everything, as fast as possible, and=
 that
> second offering will win.  The technology to stream everything as fast as
> possible will not be that much more expensive than the technology to prov=
ide
> different speeds for different sources, and the customer will flock to th=
e
> "everything as fast as possible" offerings.

Bingo.  Keep it simple, and you win.  Make it complex, and you create vulne=
rabilities through which your marketshare will be removed. =20

If capacity is an issue, then as they say in Starcraft - you must construct=
 additional pylons.

Nathan



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