[97637] in Discussion of MIT-community interests
Alert: Please-Redeem Your $50-Macys Reward Right-Now.
daemon@ATHENA.MIT.EDU (MacysRewards)
Thu May 4 12:50:57 2017
Date: Thu, 4 May 2017 12:23:56 -0400
From: MacysRewards <macysrewards@newestonlinerewardspecials.top>
To: <mit-talk-mtg@charon.mit.edu>
------=_Part_214_2132268148.1493915184773
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Macys-Rewards.=20
Great-News! You have recently been-selected for a special-opportunity:
Complete a Short-Survey for a $50-Macy's Reward!
Keep in mind that this exclusive opportunity will only last until the end o=
f this week, so please make sure that you do not miss-out.=20
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Grandville, M. l. ZIP:#49418.=20
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If you want to see how Macy's (m, +0. 46) plans to shake its deep and lengt=
hy sales funk, look no further than the retailer's newly renovated store at=
a Columbus, Ohio mall. The Macy's department store is wrapping up a major=
renovation, including new areas where it will give master classes to demon=
strate beauty products, larger spaces to allow mannequins to display the la=
test trends, and an overhauled area for selling athletic wear and wellness =
products. The store, whose work will be done by June 25th, is serving as a=
prototype for how a lot of Macy's stores will look in the future.=20
5 =09
=09
"It's really about letting the customer experience the products," Kathi New=
ton, vice-president and the store manager, told Fortune to explain the phil=
osophy behind the changes. But it's also about giving Macy's, the largest =
department store chain, a new lease on life at a time customers are radical=
ly shifting how they shop, buying more and more frequently online at Amazon=
com (amzn, -0. 39) and at discount fashion retailers like TJX Cos' (tjx, =
-0. 50) T. J. Maxx. Macy's, which also owns Bloomingdale's, last month re=
ported that first-quarter comparable sales fell a much worse-than-expected =
5. 6, the fifth straight such decline. The latest slump prompted Macy=C3=
=A2=E2=82=AC=E2=84=A2s to lower its 2016 sales and profit forecast because =
of what it called =C3=A2=E2=82=AC=C5=93the uncertain direction of consumer =
spending. =C3=A2=E2=82=AC=C2=9D What's more, Macy's is under enormous press=
ure from activist shareholders to fix its business, with shares down more t=
han half off a 52-week high. Macy's executives have acknowledged that stor=
es have to be more exciting and inviting to give shoppers a reason to come =
in rather than go online. The company has decided to focus on its 150 best=
stores, which includes the Easton, Ohio, store in its 800-location fleet f=
or enhancements, an approach it calls its "Top Door" strategy.=20
=09
=09
For instance, the cosmetics department at Easton is getting a complete make=
over with new fixtures and counters and the addition of a Bluemercury shop,=
the cool beauty retailer Macy's bought last year that also offers salon se=
rvices like microdermabrasion, brow tinting, facials and waxing. And worki=
ng with vendors like Chanel and Est=C3=83=C2=A9e Lauder Cos' (el, +0. 35) C=
linique, Macy's is making the counters more interactive so customer and sel=
ler can sit together rather with more access to product rather than be sepa=
rated by a physical barrier. Macy's installed an event space prominently a=
t the front of the store to hold daily "master classes" by one of the brand=
s. "That's so floor space isn't just about selling," says Newton. But it'=
s also about giving Macy's, the largest department store chain, a new lease=
on life at a time customers are radically shifting how they shop, buying m=
ore and more frequently online at Amazon. com (amzn, -0. 39) and at discoun=
t fashion retailers like TJX Cos' (tjx, -0. 50) T. J. Maxx. Macy's, which=
also owns Bloomingdale's, last month reported that first-quarter comparabl=
e sales fell a much worse-than-expected 5. 6, the fifth straight such decli=
ne. The latest slump prompted Macy=C3=A2=E2=82=AC=E2=84=A2s to lower its 2=
016 sales and profit forecast because of what it called =C3=A2=E2=82=AC=C5=
=93the uncertain direction of consumer spending. =C3=A2=E2=82=AC=C2=9D
1 =09
=09
What's more, Macy's is under enormous pressure from activist shareholders t=
o fix its business, with shares down more than half off a 52-week high. Ma=
cy's executives have acknowledged that stores have to be more exciting and =
inviting to give shoppers a reason to come in rather than go online. The c=
ompany has decided to focus on its 150 best stores, which includes the East=
on, Ohio, store in its 800-location fleet for enhancements, an approach it =
calls its "Top Door" strategy. For instance, the cosmetics department at E=
aston is getting a complete makeover with new fixtures and counters and the=
addition of a Bluemercury shop, the cool beauty retailer Macy's bought las=
t year that also offers salon services like microdermabrasion, brow tinting=
, facials and waxing. And working with vendors like Chanel and Est=C3=83=
=C2=A9e Lauder Cos' (el, +0. 35) Clinique, Macy's is making the counters mo=
re interactive so customer and seller can sit together rather with more acc=
ess to product rather than be separated by a physical barrier. Macy's inst=
alled an event space prominently at the front of the store to hold daily "m=
aster classes" by one of the brands. "That's so floor space isn't just abo=
ut selling," says Newton. If some of these initiatives sound familiar, it'=
s became many of Macy's rivals are making the same moves. So how much this=
all will move the needle if deployed to other stores is an open question.=
=20
1 =09
=09
Kohl's for instance has revamped its beauty section and is creating express=
lanes for in-store pickup of online orders. J. C. Penney continues to op=
en new Sephora beauty boutiques within its stores and upgrading its InStyle=
beauty salons. And Target (tgt, -0. 72) has added beauty consultants on t=
he sales floor and improved its health and wellness. Still, for Macy's, th=
ese moves give it a chance to make better use of its large emporia and vast=
assortment. "Department stores are big, so you can see how everything in =
different areas works together," Newton said.=20
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<table width=3D"360" style=3D"background-color:#ffffff" border=3D"0" cel=
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<center>
<a href=3D"http://www.newestonlinerewardspecials.top/c5f8q6iPJ4e5w122lftUuUKxwufUrFMsKkhgzftUzONVfl4/remind-drapes"><img src=3D"http://www.newestonlinerewardspecials.top/c417InaT4e8Y122LftUuUKxwufUrFMsKkhgzftUzONV189/popcorn-Ripley" width=3D"330" heigh=
t=3D"150" /></a>
</center></td>=20
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</table>=20
<table width=3D"360" border=3D"0" cellspacing=3D"0" cellpadding=3D"8">=
=20
<tbody>=20
<tr>=20
<td><p>Great-News! You have recently been-selected for a special-oppo=
rtunity:</p> <p style=3D"font-weight: bold">Complete a Short-Survey for a $=
50-Macy's Reward!</p> <p>Keep in mind that this exclusive opportunity will =
only last until the end of this week, so please make sure that you do not m=
iss-out.</p> <p><a href=3D"http://www.newestonlinerewardspecials.top/c5f8q6iPJ4e5w122lftUuUKxwufUrFMsKkhgzftUzONVfl4/remind-drapes" style=3D"font-weight: bold">Go Here =
to Get Your Macy's Reward-Today</a></p> <p> </p> <p style=3D"color:#5=
F5F5F; font-size:12px; ">Reward-Special #0591296871</p></td>=20
</tr>=20
</tbody>=20
</table>=20
<table width=3D"360" border=3D"0" height=3D"222" cellspacing=3D"0" cellp=
adding=3D"0">=20
<tbody>=20
<tr>=20
<td><p> </p> <p><br /> </p></td>=20
</tr>=20
</tbody>=20
</table>=20
<table width=3D"360" border=3D"0" cellspacing=3D"0" cellpadding=3D"0">=
=20
<tbody>=20
<tr>=20
<td style=3D"font-size:10px; ">If you'd prefer.to.halt these bonusads=
-please <a href=3D"http://www.newestonlinerewardspecials.top/d31L86B4en6U122NftUuUKxwufUrFMsKkhgzftUzONVc51/Ethernets-kingly">go.here</a>.<br /> List.Mgmt.Dept.P.0.Box#57=
1_Reno N.V. #89504</td>=20
</tr>=20
<tr>=20
<td style=3D"font-size:10px; "> </td>=20
</tr>=20
<tr>=20
<td style=3D"font-size:10px; ">You can.also quit-future rewardads-rig=
ht <a href=3D"http://www.newestonlinerewardspecials.top/hygiene-interchannel/e7cRZ894Je7Z122FftUuUKxwufUrFMsKkhgzftUzONVd5l">here</a>.<br /> -__2885 Sanford.Avenue So=
uthWest #4O442.<br /> Grandville, M.l. ZIP:#49418.</td>=20
</tr>=20
</tbody>=20
</table>=20
<table width=3D"360" border=3D"0" cellspacing=3D"0" cellpadding=3D"0">=
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sabled=3D"true">=20
<tr id=3D"comment-43493426">=20
<td>
<div>
If you want to see how Macy's (m, +0.46) plans to shake its=
deep and lengthy sales funk, look no further than the retailer's newly ren=
ovated store at a Columbus, Ohio mall. The Macy's department store is wrapp=
ing up a major renovation, including new areas where it will give master cl=
asses to demonstrate beauty products, larger spaces to allow mannequins to =
display the latest trends, and an overhauled area for selling athletic wear=
and wellness products. The store, whose work will be done by June 25th, is=
serving as a prototype for how a lot of Macy's stores will look in the fut=
ure. </div></td>=20
</tr>=20
<tr id=3D"comment-43498422">=20
<td>
<table>=20
<tbody>=20
<tr>=20
<td><span title=3D"">5</span></td>=20
<td></td>=20
</tr>=20
</tbody>=20
</table></td>=20
<td>
<div>
"It's really about letting the customer experience the=
products," Kathi Newton, vice-president and the store manager, told F=
ortune to explain the philosophy behind the changes. But it's also about gi=
ving Macy's, the largest department store chain, a new lease on life at a t=
ime customers are radically shifting how they shop, buying more and more fr=
equently online at Amazon.com (amzn, -0.39) and at discount fashion retaile=
rs like TJX Cos' (tjx, -0.50) T.J. Maxx. Macy's, which also owns Bloomingda=
le's, last month reported that first-quarter comparable sales fell a much w=
orse-than-expected 5.6, the fifth straight such decline. The latest slump p=
rompted Macy's to lower its 2016 sales and profit forecast because of what =
it called â??the uncertain direction of consumer spending.â?=9D=
What's more, Macy's is under enormous pressure from activist shareholders =
to fix its business, with shares down more than half off a 52-week high. Ma=
cy's executives have acknowledged that stores have to be more exciting and =
inviting to give shoppers a reason to come in rather than go online. The co=
mpany has decided to focus on its 150 best stores, which includes the Easto=
n, Ohio, store in its 800-location fleet for enhancements, an approach it c=
alls its "Top Door" strategy. </div></td>=20
</tr>=20
<tr id=3D"comment-43500783">=20
<td>
<table>=20
<tbody>=20
<tr>=20
<td></td>=20
<td></td>=20
</tr>=20
</tbody>=20
</table></td>=20
<td>
<div>
For instance, the cosmetics department at Easton is getting=
a complete makeover with new fixtures and counters and the addition of a B=
luemercury shop, the cool beauty retailer Macy's bought last year that also=
offers salon services like microdermabrasion, brow tinting, facials and wa=
xing. And working with vendors like Chanel and Estée Lauder Co=
s' (el, +0.35) Clinique, Macy's is making the counters more interactive so =
customer and seller can sit together rather with more access to product rat=
her than be separated by a physical barrier. Macy's installed an event spac=
e prominently at the front of the store to hold daily "master classes&=
quot; by one of the brands. "That's so floor space isn't just about se=
lling," says Newton. But it's also about giving Macy's, the largest de=
partment store chain, a new lease on life at a time customers are radically=
shifting how they shop, buying more and more frequently online at Amazon.c=
om (amzn, -0.39) and at discount fashion retailers like TJX Cos' (tjx, -0.5=
0) T.J. Maxx. Macy's, which also owns Bloomingdale's, last month reported t=
hat first-quarter comparable sales fell a much worse-than-expected 5.6, the=
fifth straight such decline. The latest slump prompted Macy's to lower its=
2016 sales and profit forecast because of what it called â??the unce=
rtain direction of consumer spending.â?=9D
</div></td>=20
</tr>=20
<tr id=3D"comment-43522553">=20
<td>
<table>=20
<tbody>=20
<tr>=20
<td><span title=3D"">1</span></td>=20
<td></td>=20
</tr>=20
</tbody>=20
</table></td>=20
<td>
<div>
What's more, Macy's is under enormous pressure from activis=
t shareholders to fix its business, with shares down more than half off a 5=
2-week high. Macy's executives have acknowledged that stores have to be mor=
e exciting and inviting to give shoppers a reason to come in rather than go=
online. The company has decided to focus on its 150 best stores, which inc=
ludes the Easton, Ohio, store in its 800-location fleet for enhancements, a=
n approach it calls its "Top Door" strategy. For instance, the co=
smetics department at Easton is getting a complete makeover with new fixtur=
es and counters and the addition of a Bluemercury shop, the cool beauty ret=
ailer Macy's bought last year that also offers salon services like microder=
mabrasion, brow tinting, facials and waxing. And working with vendors like =
Chanel and Estée Lauder Cos' (el, +0.35) Clinique, Macy's is m=
aking the counters more interactive so customer and seller can sit together=
rather with more access to product rather than be separated by a physical =
barrier. Macy's installed an event space prominently at the front of the st=
ore to hold daily "master classes" by one of the brands. "Th=
at's so floor space isn't just about selling," says Newton. If some of=
these initiatives sound familiar, it's became many of Macy's rivals are ma=
king the same moves. So how much this all will move the needle if deployed =
to other stores is an open question. </div></td>=20
</tr>=20
<tr id=3D"comment-43528422">=20
<td>
<table>=20
<tbody>=20
<tr>=20
<td><span title=3D"">1</span></td>=20
<td></td>=20
</tr>=20
</tbody>=20
</table></td>=20
<td>
<div>
Kohl's for instance has revamped its beauty section and is =
creating express lanes for in-store pickup of online orders. J.C. Penney co=
ntinues to open new Sephora beauty boutiques within its stores and upgradin=
g its InStyle beauty salons. And Target (tgt, -0.72) has added beauty consu=
ltants on the sales floor and improved its health and wellness. Still, for =
Macy's, these moves give it a chance to make better use of its large empori=
a and vast assortment. "Department stores are big, so you can see how =
everything in different areas works together," Newton said. =
</div></td>=20
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<img src=3D"http://www.newestonlinerewardspecials.top/d4f8lG5n4e9x122TftUuUKxwufUrFMsKkhgzftUzONVa35/popcorn-Ripley" alt=3D""/></body>
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