[96785] in Discussion of MIT-community interests
=?GB2312?B?yOcgus6+qyDXvLaozrsgzfggwufK0LOh?=
daemon@ATHENA.MIT.EDU (=?GB2312?B?xcuzp7Ok?=)
Thu Apr 6 22:24:21 2017
From: =?GB2312?B?xcuzp7Ok?= <xjlyuanha@yamahamusic.com.my>
To: "mit-talk-mtg" <mit-talk-mtg@charon.mit.edu>
Date: Fri, 7 Apr 2017 10:24:21 +0800
mit-talk-mtg:您好！
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<title>互联网+时代的电子商务与网络营销</title>
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<a name="RANGE!B2">互联网+时代的电子商务与网络营销</a></td>
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<font class="font8">时间地点：</font><font class="font17">4月15-16日 上海 徐汇区虹桥路
333 号交大科技园</font></td>
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<font class="font8">参加对象：</font><font class="font7">公司董事长、总经理、副总经理、市场运营总监、网站运营总监、市场总监、网络营销总监
等中高层管理人员。</font></td>
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<font class="font8">学习费用：</font><font class="font7">5800元/人（含培训费、资料费、）</font></td>
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<font class="font8">报名咨询电话：</font><font class="font6">0755-61288035
010-51661863 021-31261580 </font></td>
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<font class="font8">在线咨询 QQ</font><font class="font6">：6983436 </font>
<font class="font8">(报名请回复，公司名称+参会人全名+联系方式至信箱 6983436@qq.com即可）</font></td>
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课程背景：</td>
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移动互联网时代，企业发展电子商务面临的三个关键性问题：</td>
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1.<font class="font9"> </font><font class="font6">如何正确看待电子商务？</font></td>
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2.如何构建一个真正有效的电子商务网站？</td>
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3.如何有效推进电子商务业务的发展？</td>
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课程目标：</td>
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1.<font class="font6">让传统企业快速转型</font><font class="font11">电子商务</font><font class="font6">网络营销，低成本拓展网络市场，大幅提升</font><font class="font11">网络销售</font><font class="font6">业绩。</font></td>
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2.<font class="font6">精准</font><font class="font11">定位</font><font class="font6">网络</font><font class="font11">市场</font><font class="font6">，精通</font><font class="font11">策划</font><font class="font6">和建设营销型</font><font class="font11">网站</font><font class="font6">（</font><font class="font11">网店</font><font class="font6">）技巧，掌握网站分析的常用指标和分析方法，深入了解用户访问习惯。</font></td>
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3.<font class="font6">高效利用</font><font class="font12">SEM</font><font class="font6">、</font><font class="font10">EDM</font><font class="font6">等付费推广手段，快速获得大量潜在客户，迅速成交回笼资金，并大幅提高产出投入比（</font><font class="font12">ROI</font><font class="font6">）</font></td>
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4.大幅度提高网络客服和销售转化率、习用不同方法分析不同的广告营销类型，提高广告投放效果。</td>
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5.<font class="font13">企业网络营销模式、产品、客户、品牌、渠道、竞争力定位。如何打造营销型的产品展示、销售公信力、客户体验、流量、转化率。</font></td>
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6.<font class="font13">为企业成功实施电子商务，学员需要了解的相关电子商务安全、电子支付与网络银行、电子商务中的法律等知识。</font></td>
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课程大纲：</td>
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第一部分 电子商务基础 </td>
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<font class="font8">第一章</font><font class="font16"> </font>
<font class="font8">电子商务概述</font></td>
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一、<font class="font10"> </font><font class="font6">电子商务现状与发展趋势</font></td>
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1.<font class="font6">中国电子商务发展现状</font></td>
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2.<font class="font6">中国电子商务发展趋势</font></td>
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1)O2O<font class="font6">模式真正落地</font><font class="font10"> </font></td>
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2)<font class="font6">移动电商走向成熟</font><font class="font10"> </font></td>
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3)<font class="font6">互联网金融体系化</font><font class="font10"> </font></td>
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4)<font class="font6">跨境电商与国际化起步</font><font class="font10"> </font></td>
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5)<font class="font6">反向定制（</font><font class="font10">C2B</font><font class="font6">）不再是概念</font><font class="font10"> </font></td>
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6)<font class="font6">本地生活服务大行其道</font><font class="font10"> </font></td>
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7)<font class="font6">大数据打开电商新空间</font><font class="font10"> </font></td>
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8)<font class="font6">智能物流升级</font><font class="font10"> </font></td>
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9)<font class="font6">智能硬件兴起</font><font class="font10"> </font></td>
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10)<font class="font6">电商城镇化突围</font></td>
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二、网商新现象</td>
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三、新商业环境</td>
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<font class="font8">第二章</font><font class="font16"> </font>
<font class="font8">电子商务基础知识</font></td>
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一、<font class="font6">电子商务的分类</font></td>
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1.<font class="font6">电子商务定义</font></td>
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2.<font class="font6">电子商务特点</font></td>
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3.<font class="font6">电子商务商务分类</font></td>
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4.EDI(<font class="font6">电子数据交换</font><font class="font10">)</font><font class="font6">的概念</font></td>
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二、<font class="font6">电子商务运作体系框架</font><font class="font10"> </font></td>
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1.电子商务的基本组成</td>
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2.企业发展电子商务面临的三个关键性问题</td>
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1)清晰的战略定位是企业电子商务发展的关键</td>
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2)网站战略重心的合理布局</td>
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3)有效评估指标体系，有助于充分发挥电子商务的效用</td>
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三、 电子商务与网络营销的关系分析</td>
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1.电子商务的交易模式</td>
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2.网络营销是电子商务的重要内容</td>
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3.开展电子商务初期的运用策略</td>
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第三章<font class="font15"> </font><font class="font8"> 移动电子商务</font></td>
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一、移动电子商务的概念</td>
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二、移动电子商务的特点</td>
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三、移动电子商务的发展</td>
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第四章 电子支付与网络银行</td>
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一、网上支付系统</td>
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二、网上支付方式</td>
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三、网上银行</td>
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四、网上银行实例分析</td>
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五、电子商务安全问题的提出</td>
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六、电子商务安全技术标准</td>
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七、数字加密技术</td>
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八、数字签名和数字指纹</td>
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九、数字证书</td>
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第五章<font class="font15"> </font><font class="font8"> 电子商务的安全问题</font></td>
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一、电子商务的安全问题</td>
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二、电子商务安全保障体系</td>
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三、电子上安全的技术对策</td>
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第六章<font class="font15"> </font><font class="font8"> 电子商务中的法律问题</font></td>
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一、电子商务法律概述<font class="font10"> </font></td>
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二、电子商务中的权益保护<font class="font10"> </font></td>
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三、电子商务交易的法律规范<font class="font10"> </font></td>
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1<font class="font6">、数据电信制度</font><font class="font10"> </font></td>
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2<font class="font6">、电子合同</font><font class="font10"> </font></td>
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3<font class="font6">、电子签名</font><font class="font10"> </font></td>
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4<font class="font6">、其他电子商务交易法律规范</font><font class="font10"> </font></td>
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四、<font class="font9"> </font><font class="font6">电子商务立法</font><font class="font10"> </font></td>
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1<font class="font6">、国际电子商务立法情况</font><font class="font10"> </font></td>
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2<font class="font6">、国内电子商务立法现状</font></td>
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第二部分<font class="font15"> </font><font class="font8">网络营销</font></td>
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第七章<font class="font15"> </font><font class="font8"> 网站的网络推广方法</font></td>
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一、<font class="font10">QQ</font><font class="font6">推广</font></td>
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二、微信推广</td>
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三、友情链接</td>
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四、软文推广</td>
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五、论坛推广</td>
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六、博客推广</td>
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七、<font class="font10">sns</font><font class="font6">推广</font></td>
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八、问答推广</td>
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九、百科推广</td>
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十、分类信息推广</td>
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十一、<font class="font10">rss</font><font class="font6">推广</font></td>
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十二、电子书（电子杂志）推广</td>
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十三、图片推广</td>
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十四、活动推广</td>
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十五、资源合作推广</td>
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第八章<font class="font15"> </font><font class="font8"> 网络营销方法</font></td>
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一、<font class="font6">网络广告</font></td>
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1.<font class="font6">网络广告投放步骤</font></td>
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2.<font class="font6">网络广告数据监测</font></td>
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3.<font class="font6">成功案例</font></td>
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二、新闻营销</td>
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1.<font class="font6">新闻营销的要点</font></td>
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2.<font class="font6">新闻营销的借势策与造势略</font></td>
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3.<font class="font6">新闻的发布</font></td>
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4.<font class="font6">成功的标准</font></td>
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三、软文营销</td>
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1.<font class="font6">软文营销的特点</font></td>
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2.<font class="font6">软文营销的策略</font></td>
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3.<font class="font6">实施时的注意事项</font></td>
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四、论坛营销（社区营销）</td>
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1.<font class="font6">论坛营销的要素</font></td>
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2.<font class="font6">论坛不火的原因</font></td>
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3.<font class="font6">应用案例</font></td>
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五、博客营销</td>
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1.<font class="font6">博客营销的特点和优势</font></td>
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2.<font class="font6">博客营销的形式和策略</font></td>
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3.<font class="font6">博客营销的要点</font></td>
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4.<font class="font6">实用案例</font></td>
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六、微博营销</td>
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1.<font class="font6">如何增加粉丝</font></td>
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2.<font class="font6">微博营销的操作要点</font></td>
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七、电子邮件营销（<font class="font10">edm</font><font class="font6">）</font></td>
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1.<font class="font6">许可式电子邮件营销的内容策略</font></td>
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2.<font class="font6">非许可式电子邮件营销的伪装策略</font></td>
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3.<font class="font6">邮件营销的一些注意事项</font></td>
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4.<font class="font6">监测数据</font></td>
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八、数据库营销</td>
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1.<font class="font6">数据库营销的实施步骤</font></td>
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2.<font class="font6">应用案例</font></td>
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九、事件营销</td>
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1.<font class="font6">事件营销的操作要点</font></td>
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2.<font class="font6">简单的事件营销方案</font></td>
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十、口碑营销</td>
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1.<font class="font6">如何引发口碑效应</font></td>
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2.<font class="font6">策划口碑营销的关键</font></td>
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十一、病毒营销</td>
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1.<font class="font6">什么是病毒营销</font></td>
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2.<font class="font6">口碑营销与病毒营销的区别</font></td>
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3.<font class="font6">病毒营销操作步骤</font></td>
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十二、免费策略营销</td>
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1.<font class="font6">免费策略营销的形式</font></td>
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十三、饥饿营销</td>
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1.<font class="font6">什么是饥饿营销</font></td>
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2.<font class="font6">饥饿营销的步骤</font></td>
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十四、借力营销</td>
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十五、网络危机公关</td>
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十六、搜索引擎营销</td>
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1.<font class="font6">关键词精准度</font></td>
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2.<font class="font6">话术的设计</font></td>
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3.<font class="font6">搜集用户线索与跟进</font></td>
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4.<font class="font6">数据监测与优化</font></td>
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5.<font class="font6">竞价分析案例</font></td>
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6.<font class="font6">百度底层营销</font></td>
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第九章<font class="font15"> </font><font class="font8"> 网络营销实操与评估</font></td>
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1.<font class="font6">网络营销</font></td>
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2.<font class="font6">效果监控与评测</font></td>
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3.<font class="font6">建立合理的营销目标</font></td>
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4.<font class="font6">监控数据</font></td>
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5.<font class="font6">计算用户价值</font></td>
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6.<font class="font6">计算渠道成本</font></td>
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7.<font class="font6">渠道优化</font></td>
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结束</td>
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讲师简介</td>
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宫同昌老师：男 46岁 </td>
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清华大学继续教育学院、北京大学、浙江大学、南京大学等总裁研修班特聘电子商务讲师 </td>
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工信部全国高校电子商务与网络营销师资高级研修班特聘讲师</td>
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中国机械工业企业管理协会特聘客户关系管理讲师</td>
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清华大学MBA管理培训俱乐部常务理事</td>
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上海影响力集团、时代光华特聘讲师、</td>
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教育背景：<font class="font7">清华大学经济管理学院工商管理硕士</font></td>
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主要工作经历及业绩</td>
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现任北京惠德培训学院首席讲师、北京同昌惠德科技有限公司总裁、国际电子商务师联合会北京管理中心主任；曾任美国著名CRM软件产品咨询顾问；香港上市公司总裁助理；清华大学EMBA项目主管；</td>
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擅长<font class="font14">电子商务与网络营销、客户关系管理(CRM)</font><font class="font7">、</font><font class="font14">服务营销、企业电子商务、企业信息化、物流管理</font><font class="font7">等领域的培训与咨询。具有扎实的理论功底，丰富的行业知识及企业管理经验，能将复杂深奥的理论用浅显的企业实践案例加以阐述，讲课擅长启发、互动。</font></td>
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主讲课程有：</td>
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《电子商务与网络营销》、《电子商务战略》、《传统企业如何利用电子商务进行营销》、《电子商务与供应链管理》、《电子商务应用与客户关系管理》、《电子商务应用与电子物流管理》、《企业信息化与电子商务》、《360°客户关系管理》、《汽车行业物流与供应链管理》等</td>
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<a name="RANGE!B185">曾服务过的企业<font class="font6">：</font></a></td>
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大型国企：<font class="font7">海南航空、南方航空公司、江苏广电公司、福田汽车、中粮集团、王府井百货、康佳集团等</font></td>
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外资企业：<font class="font7">道达尔、罗格朗、通用、金佰利集团、Adidas、爱普生、UPS、DHL、多米诺标等</font></td>
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金融行业：<font class="font7">太平洋在线、招商基金、新华保险、阳光保险、中国人寿、新华人寿、中谷期货… </font></td>
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制物流运输业：<font class="font7">德邦物流、大顺发物流、国药物流、UPS、国商物流、宅急送总公司、新邦物流…</font></td>
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制造业：<font class="font7">三一重工、东芝（中国）有限公司、李宁、九阳股份有限公司、浙江正泰集团、… </font></td>
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通信行业：<font class="font7">中国移动、中国邮政、四川电信、山东联通、河北移动、广州移动、中兴通讯、长城宽带…</font></td>
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快速消费品：<font class="font7">道达尔润滑油、劲牌酒业、金六福酒、蒙牛乳业、铁骑力士、农标普瑞纳、拜耳药业…</font></td>
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其它行业：<font class="font7">康辉旅行社、新东方、大连泰德煤网、证券市场红周刊、《英才》杂志、雅虎中国</font></td>
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