[96783] in Discussion of MIT-community interests
=?GB2312?B?16q3oqO6xvPStcTav6+6zdfUw73M5bncwO0=?=
daemon@ATHENA.MIT.EDU (=?GB2312?B?wsCLQsjY?=)
Thu Apr 6 20:25:14 2017
From: =?GB2312?B?wsCLQsjY?= <ubuaoxue@arete-qis.com>
To: "mit-talk-mtg" <mit-talk-mtg@charon.mit.edu>
Date: Fri, 7 Apr 2017 08:25:12 +0800
08:25:11 555488555488555488555488555488
<html>
<head>
<meta http-equiv="Content-Language" content="zh-cn">
<meta http-equiv="Content-Type" content="text/html; charset=gb2312">
<title>当</title>
<style>
<!--
p.MsoNormal
{mso-style-parent:"";
margin-bottom:.0001pt;
text-align:justify;
text-justify:inter-ideograph;
font-size:12.0pt;
font-family:"Times New Roman","serif";
margin-left:0cm; margin-right:0cm; margin-top:0cm}
-->
</style>
</head>
<body>
<p class="MsoNormal" align="center" style="text-align: center">
<span style="font-size: 22.0pt; font-family: 方正小标宋简体; color: red">当“喉舌”遇上自媒体</span></p>
<p class="MsoNormal" align="center" style="text-align: center">
<span style="font-size: 22.0pt; font-family: 方正小标宋简体; color: red">
——互联网下的企业内刊和自媒体管理</span></p>
<p class="MsoNormal" style="line-height: 15.0pt">
<span style="font-size: 10.5pt; font-family: 宋体">时间地点：<b><span lang="EN-US">2017</span>年<span lang="EN-US">04</span>月<span lang="EN-US">13-14</span>日</b></span><b><span style="font-family: 宋体"><font size="2">上海市
虹口区保定路<span lang="EN-US">325</span>号海烟大酒店<span lang="EN-US">3</span>楼</font></span></b></p>
<p class="MsoNormal" style="line-height: 15.0pt">
<span style="font-size: 10.5pt; font-family: 宋体">参加对象：中高层管理者、<span lang="EN-US">HR</span>、党政办公室，企业文化专员、自媒体运营、管理人员<span lang="EN-US">
</span></span></p>
<p class="MsoNormal" style="line-height: 15.0pt">
<span style="font-size: 10.5pt; font-family: 宋体">学习费用：<span lang="EN-US">2980</span>元<span lang="EN-US">/</span>人（含学费、资料讲义、工具包、午餐）<span lang="EN-US">
</span></span></p>
<p class="MsoNormal" style="line-height: 15.0pt">
<span style="font-size: 10.5pt; font-family: 宋体">报名咨询电话：<span lang="EN-US">0755-61288035
010-51661863 021-31261580 </span></span></p>
<p class="MsoNormal" style="line-height: 15.0pt">
<span style="font-size: 10.5pt; font-family: 宋体">在线咨询<span lang="EN-US"> QQ</span>：<span lang="EN-US">6983436
</span>报名信箱：<span lang="EN-US">6983436@qq.com (</span>报名请回复，公司名称<span lang="EN-US">+</span>参会人全名<span lang="EN-US">+</span>联系方式即可）</span></p>
<p class="MsoNormal" style="line-height: 15.0pt">
<span lang="EN-US" style="font-size: 10.5pt; font-family: 宋体"> </span></p>
<p class="MsoNormal" style="margin-top: 3.6pt">
<span style="font-family: 黑体; text-shadow: auto">课程前言</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">
企业文化是推动企业战略落地和实施的有力武器，一个企业有什么样的战略就需要有什么样的文化、机制、团队去匹配，而要保证这个战略落地的有力武器就在文化很重要的载体，被称之为企业领导人的“喉舌”——企业内刊。</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">
毛泽东说：“凡是推翻一个政权必先打造舆论。“习近平总书记说：”经济工作是全党中心，但宣传工作是重中之重。如何让企业战略经营落地，需要通过文化去造势，通过各种媒体，包括自媒体去推动，这个执行的有力武器就是被誉为企业喉舌的“内刊”——纸媒和自媒体！如何用自媒体去传播企业文化呢？海尔内部有上百个微信号，他们是怎么管理的？他们为什么会有那么多微信号？如何用微信号去传播企业文化，如果去管理微信号？如何用自媒体调动大家的积极性？让互联网时代的企业文化更有有趣？如何让你的文化更有品牌影响力？</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">——具有海尔<span lang="EN-US">10</span>年资深企业文化实战管理经验的孙海蓝老师，将通过大量实操案例告诉你如何做好内刊，如何在互联时代用做好自媒体，写好中国故事。</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312"> </span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312; font-weight: 700">
【本课程告诉企业】</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">1.</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">会干：会造势，会采编、会提炼，</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">2.</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">会写：写故事、写新闻、编微信、</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">3.</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">会讲：讲政治、讲正气，讲文化</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">4.</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">会悟：悟内刊、悟自媒、微传播</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312"> </span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312; font-weight: 700">【课程时间】<span lang="EN-US">2</span>天，<span lang="EN-US">6</span>小时<span lang="EN-US">/</span>天</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312; font-weight: 700">【课程大纲】</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">模块一：自媒体管理<span lang="EN-US">
</span></span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">第一讲：角色定位——角色认知 推动战略<span lang="EN-US">
</span></span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">自我定位：</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">案例互动：你理解的内刊的定位是什么？</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">1</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">、文化四者：推动者、传播者、实践者、创造者</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">2</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">、企业文化工作者应有的新闻嗅觉和新闻洞察力</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">3</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">、热爱是做好文化工作的前提</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">4</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">、我们基本功：会造势，会提炼，会总结，会策划</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">自媒定位：</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">1</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">、你的自媒体属于那种定位</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">2</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">、自媒体是一种产品</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">3</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">、用读者思维做自媒体</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">4</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">、融入战略舆论导向是自媒体灵魂</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">5</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">、生动有趣的展现方式</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">6</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">、员工参与是激活的根本</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">7</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">、抓人眼球
寻找亮点</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312"> </span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">第二讲：互联时代——文化特点 读者思维</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">1</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">、互联网时代企业文化的几大特点</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">2</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">、品牌和营销文化要适应时代要求</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">3</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">、互联网时代读者的特点</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">4</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">、自测一下我们在品牌传播方面的问题？</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">案例练习：知名度？影响力？美誉度？</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312"> </span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">第三讲：品牌传播——传播模式 网络借势</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">1.</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">大数据带来的宣传模式改变<span lang="EN-US">
</span></span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">脑白金“金弹”传播模式的消失<span lang="EN-US">
</span></span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">人们接受传播的新模式<span lang="EN-US">
</span></span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">新媒体传播中的数据应用<span lang="EN-US">
</span></span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">2.</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">从购买广告到赢得关注<span lang="EN-US">
</span></span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">从媒体展示到购买用户<span lang="EN-US">
</span></span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">广告比拼的是创意<span lang="EN-US">
</span></span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">互联网推广的效果付费<span lang="EN-US">
</span></span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">3.</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">新媒体内容营销模式<span lang="EN-US">
</span></span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">用户思维<span lang="EN-US">
</span></span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">创意制胜<span lang="EN-US">
</span></span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">话题制造<span lang="EN-US">
</span></span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">眼球效应 </span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">体验至上<span lang="EN-US">
</span></span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">4.</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">宣传软文要求<span lang="EN-US">
</span></span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">具有传播性<span lang="EN-US">
</span></span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">被百度收录<span lang="EN-US">
</span></span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">被新闻源网站转发<span lang="EN-US">
</span></span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">微博话题榜推荐<span lang="EN-US">
</span></span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char"> </p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">第四讲</span><span lang="EN-US" style="font-size: 14.0pt"> </span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">网络炒作和内容管理<span lang="EN-US">
</span></span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">1.</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">网络炒作<span lang="EN-US">
</span></span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">口碑制造<span lang="EN-US">
</span></span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">病毒传播<span lang="EN-US">
</span></span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">事件传播<span lang="EN-US">
</span></span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">2.</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">话题制造<span lang="EN-US">
</span></span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">傍事件<span lang="EN-US">
</span></span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">傍明星<span lang="EN-US">
</span></span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">傍热点<span lang="EN-US">
</span></span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">制造争议<span lang="EN-US">
</span></span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">3.</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">聚合传播渠道<span lang="EN-US">
</span></span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">大<span lang="EN-US">V</span>合作<span lang="EN-US">
</span></span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">全民传播<span lang="EN-US">
</span></span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">微信朋友圈<span lang="EN-US">
</span></span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">场景应用<span lang="EN-US">
</span></span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">4.</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">整合传播<span lang="EN-US">
</span></span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">跨界传播<span lang="EN-US">
</span></span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">水军使用<span lang="EN-US">
</span></span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">借助热点事件<span lang="EN-US">
</span></span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312"> </span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">第五讲 自媒体写作——新闻采编<span lang="EN-US">
</span>写作风格</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">1</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">、关于采编实操手段的训练</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">至少<span lang="EN-US">16</span>种采编手段的训练方法</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">案例分享：几种素材的分享、演练</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">作业练习</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">2</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">、关于题目和内容的提炼</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">让题目抓人，让文章诱人</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">题目的提炼：一目知文法</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">演练：引题、副题、主题训练</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">案例分享：一目知文法</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">3</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">、关于通讯、人物的报道写法</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">抓导向，抓立意，讲故事</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">理解意图更重要</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">鲜活的语言更生动</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">文章写法的三个一思想</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">4</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">、关于自媒体写作</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">自媒体的写作特点</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">自媒体的文字特点</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">自媒体运用的几个思维</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">自媒体的个性要求</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">关于微信号、微博等自媒体的写作风格</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312"> </span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">第六讲 实操训练</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">1.</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">企业微信号的管理</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">微信号如何让员工参与</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">微信号管理大家谈</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">现场实操训练：写法</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">2.</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">传统媒体写作风格</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">写作技巧</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312"> </span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">模块二：企业文化落地</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">第一讲 文化落地——落地方法和工具<span lang="EN-US">
</span></span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">1.</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">高层重视
给予支持</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">高层重视 文化给力</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">高层管理者在企业文化的推动角色</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">干部先动 自上而下</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">企业文化适合自己就是最好的</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">2.</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">导向落地——平台</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">企业文化导向的核心媒体</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">报纸、内刊、电视、网络、<span lang="EN-US">OA</span>、桌面……</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">干部自上而下讲文化，关注文化，践行文化</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">案例分享</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">3.</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">理念渗透——行为</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312"><span lang="EN-US">1</span>、文化从建立理念引导行为开始</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">一个文化理念如何诠释到员工</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312"><span lang="EN-US">2</span>、理念渗透
学讲故事</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">文化渗透方式：从思想到形式</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">1)</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">讲故事、讲案例、树标杆
做典型</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">2)</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">文化微小品、文化漫画、文化演说</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312"><span lang="EN-US">3</span>、抓导向
舆论监督</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">1)</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">舆论鲜明
文化监督</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">2)</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">身边人，身边事加强舆论引导</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">运用好内部媒体的力量</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">案例分享和案例演练</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">4.</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">氛围营造——造势</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">文化要策划造势</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">通过造势激励人心。激发士气</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">案例练习和案例分享</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">5.</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">平台参与——聚力</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">企业搭台 员工唱戏<span lang="EN-US">
</span></span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">1)</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">搭建平台，让员工参与进来</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">授人以娱 不但成长</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">1)</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">让员工在参与中成长和进步</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">2)</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">案例演练和案例分享</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">3)</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">让员工在参与中得到快乐</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">设计活动参与</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">1)</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">每一次活动要赋予它企业文化的意义</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">6.</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">关爱员工——聚心</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">建立员工关爱墙</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">海尔、移动、海景案例</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">学会凝聚人心，激活士气</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">案例分享</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312"> </span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">第二讲 课程小结 优化提升</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">1.</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">我的行动</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">2.</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">我的计划</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312"> </span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312; font-weight: 700">
【讲师介绍】孙海蓝老师</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">海尔实战派资深培训师、高级咨询顾问</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">海尔企业文化、<span lang="EN-US">OEC</span>、培训管理、服务管理推广专家</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">中国百强企业优秀讲师</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312"><span lang="EN-US">PTS</span>国际职业培训师行业协会职业培训师</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312"><span lang="EN-US">IPTS</span>国际职业培训师<span lang="EN-US">30</span>强金牌培训师</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">北大、人大、华中理工<span lang="EN-US">MBA</span>、<span lang="EN-US">EMBA</span>企业文化和人力资源主讲老师。</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">【背景介绍】</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">曾任海尔职业经理人，海尔管理实战工作经验<span lang="EN-US">10</span>年，海尔内部企业讲师<span lang="EN-US">5</span>年。</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">
原海尔企业文化体系主创人员、曾任海尔大学高级讲师。</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span lang="EN-US" style="font-size: 14.0pt; font-family: 仿宋_GB2312">10</span><span style="font-size: 14.0pt; font-family: 仿宋_GB2312">年工作经历走过企业文化、人力资源、目标管理、行政总监等中高级管理岗位。</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">
借鉴海尔管理经验，创建了中国本土备增企业利润的管理咨询模式，国内多家企业管理咨询公司高级培训师、咨询师</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">
【擅长领域】企业文化、培训管理、服务管理、行政统筹、中高层管理能力提升</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">【授课风格】</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">实用<span lang="EN-US">+</span>分享<span lang="EN-US">+</span>互动<span lang="EN-US">+</span>参与，可以根据企业需求量身定做管理课程。孙老师的课程实用性很强，和企业结合紧密，不忽悠，课程朴实自然，课堂氛围活跃，学员参与很高。孙老师本着学以致用的原则，用心培训，用心分享。</span></p>
<p class="MsoNormal" align="left" style="text-align: left; layout-grid-mode: char">
<span style="font-size: 14.0pt; font-family: 仿宋_GB2312">
孙海蓝老师授课中对学员加以引导、控场能力强、培训中提倡学员是培训的主角，对学员具有极大的吸引力和感悟力。互动参与性强，并结合自身丰富的实践经历，在培训中教授大量的方法和工具，倡导学以致用。使企业和学员感受到实战、实效、实用，通过实战的课程培训让学员和企业感受到培训是企业最好的投资，也是提高员工各种管理技能的最好手段和方法。</span></p>
</body>
</html>
