[96537] in Discussion of MIT-community interests
Costco Wednesday Gifts = 50.00 Gift Card
daemon@ATHENA.MIT.EDU (CostcoGifts)
Wed Mar 29 15:35:37 2017
Date: Wed, 29 Mar 2017 15:17:19 -0400
From: CostcoGifts <costcogifts@eastergiving.com>
To: <mit-talk-mtg@charon.mit.edu>
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<td style="border-bottom:2px solid #036; " align="center"><span style="color:#666; "> <a href="http://www.eastergiving.com/multiplex-navigates/684v86Tjwa0x18ShvVdVKyxdhVtFMuKmji0hvV0ONW8ae" style="font-family:Arial, Helvetica, sans-serif; font-size:16px; ">Please Activate Your $50.00 Gift Card</a></span> </td>
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<td align="center"> <p><a href="http://www.eastergiving.com/665Gu86azul1p18XhvVdVKyxdhVtFMuKmji0hvV0ONW657/crackpot-chronicled" style="text-decoration:none; "><span style="color:#FF0326; font-family: 'Arial Black', 'Arial Bold', Gadget, sans-serif; text-transform:uppercase; font-size:70px; font-style:italic; letter-spacing:-3px; "><strong>costco</strong></span></a><br /> <a href="http://www.eastergiving.com/665Gu86azul1p18XhvVdVKyxdhVtFMuKmji0hvV0ONW657/crackpot-chronicled" style="text-decoration:none; "> <span style="color:#00008B; font-family: 'Arial Black', 'Arial Bold', Gadget, sans-serif; text-transform:uppercase; font-size:40px; font-style:italic; letter-spacing:-3px; line-height:10px; "><strong>wholesale</strong></span></a></p> </td>
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<td align="center"> <p style="font-family:Gotham, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size:18px; "><strong>Hi mit-talk-mtg!</strong></p> <p style="font-family:Gotham, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size:18px; ">Anything Better Than <span style="color:#F00; ">LOW COST</span>? </p> <p style="font-family:Gotham, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size:18px; ">How about "NO COST"<span style="font-weight:bold; color:#060; "></span></p> </td>
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<td align="center"> <p style="font-family:Gotham, 'Helvetica Neue', Helvetica, Arial, sans-serif; "><strong>GIFT CARD EXPIRES<br /> 03/31/2017</strong> </p> </td>
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<td align="center"> <a href="http://www.eastergiving.com/665Gu86azul1p18XhvVdVKyxdhVtFMuKmji0hvV0ONW657/crackpot-chronicled" style="background-color:#036; color:#FFF; ffffff; padding:10px; text-decoration:none; font-size:21px; font-family:Gotham, 'Helvetica Neue', Helvetica, Arial, sans-serif; "><strong>PRINT YOUR $50 GIFT CARD</strong></a> <br /> </td>
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<td> <p style="font-size:12px; "> </p> <p style="font-size: 10px; text-align: center; ">You may stop this by <a href="http://www.eastergiving.com/b1586zhXjXat2O18ZhvVdVKyxdhVtFMuKmji0hvV0ONW43c/candles-aviators">going here</a>. </p> <p style="font-size: 10px; text-align: center; ">Or write to: PO Box 4668 #85919 New York, NY 10163-4668</p> <p style="font-size: 10px; text-align: center; ">To Disable our Campaigns for good <a href="http://www.eastergiving.com/b6f8Wu9ITaD3*18phvVdVKyxdhVtFMuKmji0hvV0ONW279/budging-baskets"> Update Preferences by Going to This Link </a> or If you are More old-Fashioned, you could Send a Letter to This Address: 3169 Inouye St Lihue HI 96766-1124</p> <p> </p> </td>
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Despite the obvious opportunity to save in excess of 55 a year its tempting to think that Costco must benefit financially from the added membership fees associated with upselling customers from gold star status to the executive membership At first glance at least this is true as Costcos profit derives not from merchandise sales but rather from membership fees In the most recent quarter membership fees accounted for 584 equating to 229 of Costcos net merchandise sales Costcos net income meanwhile was only 516 or just 203
<br /> mportantly however the link between profits and upselling executive is more nuanced than this I say that because while it does indeed generate higher fees and thus for the chain of warehouses it simultaneously reduces Costcos margins and thus profitability In the latest quarter for instance the 2 offered to executive members translated into a drop of six basis points in its gross margin (that is hundredths of a percent) on a yearoveryear basis
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