[823] in OS/2_Discussion
OS/2 Professional dies
daemon@ATHENA.MIT.EDU (klund@MIT.EDU)
Wed Feb 21 17:49:01 1996
From: klund@MIT.EDU
Date: Wed, 21 Feb 96 17:48:25 -0500
To: os2partners@MIT.EDU
INTERNATIONAL FEATURES, INC. CLOSES OS/2 PROFESSIONAL.
(San Francisco) February 21, 1996 -- Miller Freeman, Inc. (MFI) and
International Features, Inc. (IFI), today announced that OS/2
Professional Magazine, published by IFI, has ceased publication after
its February 1996 issue and that MFI has acquired its paid subscriber
file for an undisclosed price.
OS/2 Professional, published since 1992, was the first mainstream
publication for corporate and personal users of IBM's OS/2 microcomputer
operating system. The magazine was the winner of the Computer Press
Association's "Best New Magazine" award for 1993, and last December
shared a Folio: Magazine Circulation/Direct Marketing Gold Award with
MFI's OS/2 Magazine.
According to the terms of agreement, IFI retains ownership of the title
"OS/2 Professional." IFI will also continue to operate OS/2 Express, a
direct response, OS/2 software reseller.
"We're sorry to be leaving the OS/2 publishing market," said Edwin
Black, publisher and editor-in-chief of OS/2 Professional Magazine.
"However, closing OS/2 Professional allows us to concentrate on
expanding our two successful health-care magazines: the award-winning
BioMechanics for health-care professionals, and the newly launched
Stride Magazine for health-conscious consumers, as well as other
non-computer publications yet to be announced. We feel that Miller
Freeman, with its strong base in computer and technology publishing, is
ideally suited to continue serving our loyal readers."
MFI will fulfill OS/2 Professional's paid subscribers, and some of its
qualified free subscribers, with its OS/2 Magazine. Published monthly
since 1993, OS/2 Magazine supports professional OS/2 users and
information-technology professionals. Recently, MFI combined OS/2
Magazine with another MFI publication, OS/2 Developer.
"We're glad to be able to provide OS/2 Professional subscribers with
OS/2 Magazine," said Peter Westerman, publisher of OS/2 Magazine. "Our
purchase of OS/2 Professional's subscriber file demonstrates MFI's
commitment to continued investment in the evolving OS/2 market."
OS/2 Magazine's editorial and advertising content will not be affected
by these changes. "We'll continue evolving our publication in the
direction set with the combination of OS/2 Magazine and OS/2 Developer,"
said Alan Zeichick, editor-in-chief of OS/2 Magazine. "We're confident
that the majority of OS/2 Professional subscribers will enjoy OS/2
Magazine's practical technical features, columns, and product reviews."
OS/2 Magazine is published by MFI's Software Development Division, which
publishes respected magazines such as Dr. Dobb's Journal, Software
Development, Game Developer, and UNIX Review. The Software Development
Division also produces the semiannual Software Development Conference,
the leading event for the applications-development market.
Based in San Francisco, Miller Freeman, Inc. is one of the largest
business publishing companies in the United States. It publishes more
than 70 magazine titles, including several in the high tech area, and
manages more than 80 trade shows and conference events.
A wholly owned subsidiary of London-based United News & Media plc, MFI
is also the North American arm of United News and Media global magazine
and exhibition business, which comprises 203 trade shows and 200
business publications in the U.S., Europe and Asia operating under the
Miller Freeman name.
