[780] in comp.os.os2.announce archive
PR: SPG Introduces "Full Disclosure Packaging"
daemon@ATHENA.MIT.EDU (Joel Krautheim)
Mon Mar 4 09:58:25 1996
To: os2ann.DISCUSS@bloom-picayune.MIT.EDU
Date: 4 Mar 1996 12:49:50 GMT
From: terminator@igc.net (Joel Krautheim)
Reply-To: terminator@igc.net
Reply-To: terminator@igc.net
Submitted by: Joel Krautheim
Source: SPG
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SPG Introduces "Full Disclosure Packaging" with the Release of ColorWorks V2
MIAMI, Fl., February, 23 1996 -- SPG announced today it will start to offer
products using a new "Full Disclosure Packaging" format, starting with the new
ColorWorks V2 program. Full Disclosure Packaging simply means to offer
software products in a "library-quality" book format rather than hiding the
program documentation in a sealed box.
"This is how software should have always been packaged", said Joel Krautheim,
President of SPG. "I always thought it was a little crazy to expect a customer
to buy a product based on a brief outline of features on the back of a sealed
box, and hide the manual (the only thing that detailed the program) out of
reach inside. This concept is so simple it has to be the best method of
packaging software products."
SPG Full Disclosure Packaged products have a special Program Features and
Specifications section, found starting on the inside front-cover of the book,
which provides an overview of key program features. If the customer wants more
details as to how any features are implemented, what controls are provided in
their dialog boxes, or would like to see a sample of any effect, they can
simply thumb through the book or use the Table of Contents and Index to locate
specific areas of interest.
Not Just a Book, But the Highest Quality Book Possible:
ColorWorks V2 is the first product SPG has released in the Full Disclosure
Packaging format. This 580 page "library-quality" full-color book is built to
the highest possible standards: The book consists of 24 signatures of 24
pages each (21 out of the 24 sig's are color!) printed on 100lb coated gloss
text. The signatures were smythe sewn with head and foot bands, reinforcement,
and case bound using a .098 caliper binding board. The book has a full-color
cover, and a laminate overlay coating to protect it. The program CD-ROM is
found on the inside back-cover in a sealed adhesive disk pak.
Happy Retailers:
Retailers will welcome this type of software packaging because of its built-in
mechanism of reducing the potential for product return. Their customers will
never have to guess at a programs' full capabilities at the point of sale, be
wrong, and return the product as a unsatisfied customer.
The Customer Wins Big:
Customers who purchase a Full Disclosure Packaged product at Retail will
welcome knowing exactly what a program can do at the point of sale, and ALL
customers will enjoy owning a program that is so thoroughly documented and
presented in a long-lasting hard-covered book.
SPG Inc. is a developer of computer graphics software, committed to
excellence, and to the continued development of the most unique, exciting, and
the highest performance computer software in the world. The SPG Internet
Web-Site is http://www.spg-net.com.
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