[669] in comp.os.os2.announce archive
PR: IBM's Just Add OS/2 Warp Promotion
daemon@ATHENA.MIT.EDU (Mick Brown)
Sat Feb 17 22:07:54 1996
To: os2ann.DISCUSS@bloom-picayune.MIT.EDU
Date: 18 Feb 1996 01:59:46 GMT
From: lfirrantello@BIX.com (Mick Brown)
Reply-To: tieszen@austin.ibm.com
Reply-To: tieszen@austin.ibm.com
Submitted by: Timothy F. Sipples (tsipple@vnet.IBM.COM)
Source: Jeff Tieszen, PSP Media Relations
---------------------------------------------------------------------
IBM PROMOTES "JUST ADD OS/2 WARP" ON THE INTERNET
New Ad Campaign Appears on some of the Internet's Hottest Sites
AUSTIN, Texas, January 23, 1996 . . . IBM is now using the Internet to promote
Just Add OS/2* Warp, a free package of software utilities that describes the
benefits of OS/2 Warp and helps users install OS/2 Warp by itself or alongside
Windows** 95. An on-line advertising campaign that allows users to obtain a
copy of Just Add OS/2 Warp is appearing on fifteen high traffic Internet sites
in eight different languages.
"Just Add OS/2 Warp is an example of the more aggressive marketing stance IBM
is taking today," said Wally Casey, director of marketing, IBM Personal
Software Products. "We believe this is a cutting-edge ad campaign that will
further the success of OS/2 Warp because it takes advantage of the hottest and
fastest growing medium today -- the Internet. Most importantly, this campaign
will further spread the word that computer users do in fact have a choice of
32-bit operating systems."
Banners appearing on such popular web sites as the ESPN home page and on web
search services such as Yahoo will present common Windows 95 problems.
Clicking on the banner will present the solution: Just Add OS/2 Warp. The
campaign offers three ways to get the utility: it can be downloaded directly
from the Internet, an e-mail request may be sent and a copy of the software
mailed direct anywhere in the world, or the software can be mailed direct
anywhere in the U.S. or Canada by calling 1-800-IBM-3333, extension EE020.
Just Add OS/2 Warp, introduced in late October, makes computer users aware of
the choices they have when upgrading to a 32-bit operating system and explains
how OS/2 Warp and Windows 95 can coexist. The utility also includes the
Upgrade Advisor, which quickly analyzes a computer user's hardware to ensure
that it is ready to be upgraded to OS/2 Warp.
"I have Windows 95 installed on one of my machines at home, but after looking
at the demo included in Just Add OS/2 Warp, I've decided I am definitely going
to get OS/2 Warp to run my law practice from home, at my office and on the
road with my laptop," said David Basker, of D. Mitchel Basker, J.D. Law Office
in Maryland.
Just Add OS/2 Warp also comes with a set of instructions for users who wish to
safely deinstall Windows 95, answers to frequently asked questions about OS/2
Warp and Warp Connect, tips on using OS/2 Warp provided by OS/2 users, and an
index to Internet web sites and bulletin board systems that feature OS/2 Warp
discussion. A short demo of OS/2 Warp and Warp Connect can also be found in
Just Add OS/2 Warp.
Providing solutions for customers ranging from the connected consumer to the
enterprise, the OS/2 family of products includes: OS/2 Warp, Warp Connect,
LAN Server and the upcoming Warp Server, Directory & Security Services and the
set of integrated servers code-named Project Eagle, of which OS/2 is a key
platform.
* Indicates trademark or registered trademark of the IBM Corp.
** Indicates trademark of Microsoft Corp.
For Internet users, IBM offers complete information about the company, its
products, services and technology on the World Wide Web. The IBM home page is
at http://www.ibm.com. The fastest, easiest way to find any information about
IBM software is to go to the IBM Software home page at
http://www.software.ibm.com.
The IBM Fax Information Service allows you to receive facsimiles of prior IBM
product press releases. Dial 1-800-IBM-4FAX and enter "99" at the voice menu.
Contact: Jeff Tieszen IBM Corp. 1-800-354-0978
Internet: tieszen@austin.ibm.com
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