[3903] in comp.os.os2.announce archive
PR: Major Advertising Campaign (Innoval)
daemon@ATHENA.MIT.EDU (InnoVal Systems)
Tue Mar 10 04:18:28 1998
To: os2ann.DISCUSS@bloom-picayune.MIT.EDU
Date: 10 Mar 1998 03:11:00 -0500
From: innoval@ibm.net (InnoVal Systems)
Reply-To: innoval@ibm.net
Reply-to: innoval@ibm.net
[Followups directed to comp.os.os2.marketplace]
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MAJOR ADVERTISING CAMPAIGN BY INNOVAL
FREE NETEXTRA 2.0
Harrison, New York, March 6, 1998 -- InnoVal Systems Solutions, Inc.
announced today that it is launching a significant advertising program to
promote its Java offerings. The program includes full-page magazine
advertisements, banner ads and major trade show participation.
"We are emphasizing Java," said Dan Porter, President of InnoVal, "but it is
not without a clear OS/2 focus. There is good reason for this because of
IBM's commitment to Java under OS/2. It's not so much what IBM says as what
they are doing, and doing very well. In the past several weeks, IBMers in
Austin have worked very closely with us. With the J Street Mailer as a
model, they have been able to test specific Java functions in an application
environment and make improvements as necessary." J Street Mailer is a
full-scale, 100% pure Java, email client developed by InnoVal. It is
currently undergoing widespread public beta testing.
The program will be kicked-off with a Java One presence followed by
full-page magazine advertisements and banner ads. Java One is, a major
developer's conference being held at the Moscone Convention Center in San
Francisco, March 24 through 27. Throughout the four days of the conference,
InnoVal will be demonstrating J Street Mailer running on an OS/2 platform in
the exhibition hall. Ten-thousand people have already registered for the
conference where over 500 companies will be exhibiting Java products and
services. "This isn't easy for a small company," said Porter. "The cost
alone, for us, will exceed $20,000. Three-month full-page Magazine ads
typically cost over $18,000 per publication. We have even commissioned
original artwork from the noted cartoonist, Carol Simpson. We think it's
worth it."
A mock up of one print ad, with cartoon, is available at
http://www.innoval.com/ad . This ad will appear in the next issue of Java
Developer's Journal.
In a related development, InnoVal has announced a promotional campaign
called "We Back 100% Pure Java 100%." Porter said, "I'm concerned by the
direction Microsoft is taking with Java. The San Jose Mercury News has
reported that Microsoft is preparing to announce a revised version of the
Java Programming Language for Windows-based computers. This is serious."
Rick Ross, President of the Java Lobby, in a letter to its 13,000 members,
wrote: "Their tools may be suitable for those who wish to build Windows-only
applications, but it is the antithesis of the 'write once, run anywhere'
goal that our group collectively endorses."
To launch our campaign, we are committing 100% of the gross revenues from
three product offerings to Java and Java-related advertising. This is above
and beyond our advertising budget. "I know that we are a small voice in the
overall ISV community," said Porter, "but we will be heard. The more we
spend on advertising, the more we will be heard. Sure it is self serving,
we're promoting our own Java products. But I don't feel bad about that
because we are adhering to the 100% pure Java philosophy. We test our code
on OS/2, Linux, Windows NT, Windows 95, and so forth."
As part of the campaign, InnoVal is offering NetExtra 2.0 free of charge to
the OS/2 community. Customers may, if they so choose, also purchase the
product for $25.00 with the understanding that their purchase price will be
used 100% for Java-related advertising. Customers may also purchase Post
Road Mailer 3.0 for OS/2 for $25.00 or sign-up for the J Street Mailer
Charter Users Group ($40.00) with the same understanding.
For additional information please see InnoVal's home page at
http://www.innoval.com and also see the advertisement sample at
http://www.innoval.com/ad.
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