[2014] in comp.os.os2.announce archive
CONFERENCE: The OS/2 Marketplace: Getting down to business (14 Mar 1997)
daemon@ATHENA.MIT.EDU (Esther Schindler)
Sun Oct 27 15:49:13 1996
To: os2ann.DISCUSS@bloom-picayune.MIT.EDU
Date: 24 Oct 1996 07:16:13 GMT
From: esther@primenet.com (Esther Schindler)
Reply-To: esther@primenet.com (Esther Schindler)
Reply-to: esther@primenet.com (Esther Schindler)
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The OS/2 Marketplace Getting down to business
March 14 - 16, 1997 Holiday Inn Old Town Scottsdale, Arizona
The OS/2 Marketplace: Getting down to business is a conference geared to
businesses developing software for the OS/2 community. It's not a technical
conference -- others handle that role quite well. Rather, The OS/2 Marketplace
will focus on the business aspects of marketing software to OS/2 users: how to
make your OS/2-based business a success.
Each presentation -- actually, the entire conference -- is designed with the
pragmatic issues of OS/2 software vendors in mind. No expensive resort, no
flashy stage shows. The conference is held over a weekend, to minimize your
time away from the office.
Take the opportunity to learn software business essentials from people who are
experts in their field. Learn from your peers what works and what doesn't work
in the OS/2 marketplace -- which, as you probably know by now, is not an
accurate reflection of the rest of the computer software industry.
Here's some of the presentations you can expect to see at the conference:
* "How to demonstrate your software" by David Barnes, IBM
* "Writing effective press releases" by Alan Zeichick, Miller Freeman
* "Dealing with the corporate trade press," by Nicholas Petreley, Infoworld
* "A guide to the perplexed: IBM's software support programs," by Pat Cronin,
IBM Solution Providers, external marketing
* "IBM's OS/2 software strategy," by John W Thompson, IBM Personal Software
Products
* "How to launch your product," by Janel Garvin, former product manager at
Borland and Symantec
* "Web page design for sales," by Stephen Satchell, Satchell Evaluations
Plus:
* OS/2 Market demographics
* Working with the distribution channel
* Getting what you need from IBM (a peer to peer discussion on what really
works)
* Advertising: when where and how
* Selling to the corporate market
* Funding your company
* International considerations
* Doing business on the Internet (selling your code online now and in the
future)
* Milking the print media
* Packaging choices
* Tips from the OS/2 shareware masters
* Reaching corporate users
* Finding the OS/2 home user market
* and more!
Registration includes dinner on Saturday night and Sunday morning brunch. On
Friday night, members of the Phoenix OS/2 Society will host a "dutch-treat"
dinner at local area restaurants, providing an opportunity to socialize with
other vendors as well as enjoy the Phoenix sunshine.
The OS/2 Marketplace: Getting down to business is co-sponsored by the Phoenix
OS/2 Society and Indelible Blue, Inc -- both committed to the success of OS/2
vendors. All work is accomplished by volunteers. No IBM employees were harmed
in the production of this conference. (In fact, this event is wholly an
independent function, with no official IBM patronage.)
The conference will begin at 1 PM on Friday, March 14, 1997 and run through
the afternoon on Sunday, March 16. You're also welcome to join the Phoenix
OS/2 Society that evening, for its general meeting, when John W Thompson will
be the speaker.
Hotel: A block of rooms has been reserved at the Holiday Inn in Old Town
Scottsdale, the conference site, for $140/night. Call 800- 695-6995
(602-994-9203, fax 602-941-2567) to reserve rooms, and mention the conference.
Scottsdale Arizona is a small city next door to Phoenix, with an emphasis on
resort living. More than ten million people visit the Valley of the Sun each
year, drawn in large part by its delightful weather. During the conference,
you can expect temperatures to average about 72 degrees. The climate is
perfect for a spectacular horseback ride in the Sonoran Desert or a weekend of
shopping. The Holiday Inn Old Town is located in downtown Scottsdale, fifteen
minutes from Phoenix Sky Harbor Airport; you won't need a car unless you plan
individual excursions.
You can find a complete registration form on the Phoenix OS/2 Society's web
site, http://www.possi.org (or request one from the conference coordinator,
Rosey Rosenwald, at robert@perfectniche.com). But we'll give you a peek at the
costs.
Registration
Registering prior to December 31, 1996: $295.00 $__________
Registering January 1, 1997 to Feb 15, 1997: $350.00 $__________
Registering after February 15, 1997: $400.00 $__________
Third person from same company:
deduct 50% of registration fee: $__________
I'd like to join the Phoenix OS/2 Society: $30.00 $__________
Extra meal tickets: Saturday dinner, $35, Sunday brunch, $25. Please let
us know if you require vegetarian meals. $__________
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