[560] in DCNS Development
Fwd: [HCI Seminar] TALK: Tamara Adlin, Tuesday, 10/25, 11:00AM
daemon@ATHENA.MIT.EDU (Catherine T. Iannuzzo)
Thu Oct 20 09:23:53 2005
Message-ID: <20051020092343.yiflss1n9904cwgc@webmail.mit.edu>
Date: Thu, 20 Oct 2005 09:23:43 -0400
From: "Catherine T. Iannuzzo" <iannuzzo@MIT.EDU>
To: developers@mit.edu
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This looks like it might be of interest to some of our developers, check it=
out!
This is a very useful design technique.
Begin forwarded message:
> From: Jaime Teevan <teevan@csail.mit.edu>
> Date: October 19, 2005 4:50:28 PM EDT
> To: hci-seminar@csail.mit.edu
> Cc: seminars@csail.mit.edu
> Subject: [HCI Seminar] TALK: Tamara Adlin, Tuesday, 10/25, 11:00AM
>
>
> ****************** H C I S E M I N A R S E R I E S
> ******************
> ****************** 10/25 1:30PM Patil (32-G449)
> ******************
>
> ** NOTE: Unusual day and time **
>
> The Persona Lifecycle: Integrating User Representations into Every
> Stage of Product Design
>
> Tamara Adlin
> Adlin, Inc.
>
> ** Tuesday, October 25, 2005
> ** 11:00AM (refreshments at 10:45AM)
> Patil Seminar Room (32-G449)
>
> Abstract:
>
> Whether you call them user archetypes, profiles, target customer
> characterizations, or personas, creating detailed representations
> of users to aid in the product design process is generating renewed
> interest. Yet even though the buzz around personas just keeps
> increasing, it=B9s hard to find specific, how-to information for
> creating and employing personas.
>
> There's a good reason for the buzz: personas can be a powerful
> device for integrating user-centered design methods into your
> development cycle, radically improving communication and user focus
> within your organization, and subsequently improving users=B9
> experiences with your products and services. For the past 4 years,
> Tamara and her co-author John Pruitt (Microsoft) have been working
> with persona practitioners from all over the world to understand
> how personas are being used today, which persona-related methods
> are most helpful, and why so many persona efforts fail.
>
> The result is a highly practical Persona Lifecycle framework that
> defines five phases of persona development, use, and measures of
> ROI. Tamara will introduce you to the Persona Lifecycle, discuss a
> range of tools for creating personas, and reference a variety of
> examples illustrating how they can be employed.
>
> Bio:
>
> Tamara Adlin is the founder and president of Adlin, Inc., (http://
> www.adlininc.com/) a customer experience consulting company located
> in Seattle, WA. Prior to forming her company, Tamara created the
> Customer Experience services team for Amazon Services, which
> provided complete customer research and site design services for
> Amazon=B9s platform clients (including the official NBA online store,
> Marks & Spencers, Sears Canada, and others). Previously, she was
> the Senior Usability Specialist for Amazon.com (amazon.com), where
> she consulted with teams across the company to improve the user
> experience for Amazon.com customers, sellers, partners, and support
> professionals. Before she came to Amazon, Tamara was the Human-
> Centered Design Lead at Attenex Corporation (http://
> www.attenex.com/), a legal services software company in Seattle,
> where she designed advanced document management interfaces. In
> previous positions, Tamara was the team leader for the Human-
> Centered Design Team at Akamai Technologies' Seattle office,
> INTERVU, Netpodium Corporation, and MetaBridge, where she designed
> interfaces for a variety of web applications and the award-winning
> Netpodium Interactive Broadcasting Toolset. Tamara started her
> user experience career as an Engineering Psychologist at the Army
> Research Laboratory, where she evaluated human factors issues
> associated with military systems.
>
> Tamara has been invited to speak on personas and other customer-
> centered design methods at a variety of industry and academic
> events. Tamara is co-author of a book on personas with John Pruitt
> (Microsoft). The Persona Lifecycle: Keeping People in Mind
> Throughout Product Design (http://www.amazon.com/exec/obidos/tg/
> detail/-/0125662513/qid=3D1127424904/sr=3D
> 8-1/ref=3Dpd_bbs_1/103-1609560-7389440?
> v=3Dglance&s=3Dbooks&n=3D507846), is in pre-publication with
> Morgan Kaufmann Publishers and will be available late autumn 2005.
> The book includes four invited chapters from other experts in user-
> centered design and over a hundred sidebars written by 60+
> colleagues who have used personas in their work. In 2003 and 2004,
> Tamara and John=B9s two-day seminar for the Nielsen/Norman Group
> received the highest ratings from participants at their User
> Experience Conference (http://www.nngroup.com/events/tutorials/).
>
> Tamara holds a B.A. from Vassar College and an M.S. degree in
> Technical Communication from the University of Washington, where
> she focused on User Interface design techniques and
> interdisciplinary communication.
>
> ****************** H C I S E M I N A R S E R I E S
> ******************
> ****************** http://www.csail.mit.edu/events
> ******************_______________________________________________
> HCI-Seminar mailing list
> HCI-Seminar@lists.csail.mit.edu
> https://lists.csail.mit.edu/mailman/listinfo/hci-seminar
>
----- End forwarded message -----
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<HTML><BODY style=3D"word-wrap: break-word; -khtml-nbsp-mode: space; -khtml=
-line-break: after-white-space; ">Hi Catherine,<DIV><BR class=3D"khtml-bloc=
k-placeholder"></DIV><DIV>Just wanted to pass this along to you in case you=
think it would be of interest to your developers@mit list.</DIV><DIV><BR c=
lass=3D"khtml-block-placeholder"></DIV><DIV>-jean-<BR><DIV><BR><DIV>Begin f=
orwarded message:</DIV><BR class=3D"Apple-interchange-newline"><BLOCKQUOTE =
type=3D"cite"><DIV style=3D"margin-top: 0px; margin-right: 0px; margin-bott=
om: 0px; margin-left: 0px; "><FONT face=3D"Helvetica" size=3D"3" color=3D"#=
000000" style=3D"font: 12.0px Helvetica; color: #000000"><B>From: </B></FON=
T><FONT face=3D"Helvetica" size=3D"3" style=3D"font: 12.0px Helvetica">Jaim=
e Teevan <<A href=3D"mailto:teevan@csail.mit.edu">teevan@csail.mit.edu</=
A>></FONT></DIV><DIV style=3D"margin-top: 0px; margin-right: 0px; margin=
-bottom: 0px; margin-left: 0px; "><FONT face=3D"Helvetica" size=3D"3" color=
=3D"#000000" style=3D"font: 12.0px Helvetica; color: #000000"><B>Date: </B>=
</FONT><FONT face=3D"Helvetica" size=3D"3" style=3D"font: 12.0px Helvetica"=
>October 19, 2005 4:50:28 PM EDT</FONT></DIV><DIV style=3D"margin-top: 0px;=
margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><FONT face=3D"H=
elvetica" size=3D"3" color=3D"#000000" style=3D"font: 12.0px Helvetica; col=
or: #000000"><B>To: </B></FONT><FONT face=3D"Helvetica" size=3D"3" style=3D=
"font: 12.0px Helvetica"><A href=3D"mailto:hci-seminar@csail.mit.edu">hci-s=
eminar@csail.mit.edu</A></FONT></DIV><DIV style=3D"margin-top: 0px; margin-=
right: 0px; margin-bottom: 0px; margin-left: 0px; "><FONT face=3D"Helvetica=
" size=3D"3" color=3D"#000000" style=3D"font: 12.0px Helvetica; color: #000=
000"><B>Cc: </B></FONT><FONT face=3D"Helvetica" size=3D"3" style=3D"font: 1=
2.0px Helvetica"><A href=3D"mailto:seminars@csail.mit.edu">seminars@csail.m=
it.edu</A></FONT></DIV><DIV style=3D"margin-top: 0px; margin-right: 0px; ma=
rgin-bottom: 0px; margin-left: 0px; "><FONT face=3D"Helvetica" size=3D"3" c=
olor=3D"#000000" style=3D"font: 12.0px Helvetica; color: #000000"><B>Subjec=
t: </B></FONT><FONT face=3D"Helvetica" size=3D"3" style=3D"font: 12.0px Hel=
vetica"><B>[HCI Seminar] TALK: Tamara Adlin, Tuesday, 10/25, 11:00AM</B></F=
ONT></DIV><DIV style=3D"margin-top: 0px; margin-right: 0px; margin-bottom: =
0px; margin-left: 0px; min-height: 14px; "><BR></DIV> <BR class=3D"Apple-in=
terchange-newline"><DIV style=3D"margin-top: 0px; margin-right: 0px; margin=
-bottom: 0px; margin-left: 0px; ">****************** H C I<SPAN class=3D"Ap=
ple-converted-space">=A0 </SPAN>S E M I N A R<SPAN class=3D"Apple-converted=
-space">=A0 </SPAN>S E R I E S ******************</DIV><DIV style=3D"margin=
-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">*****=
************* <SPAN class=3D"Apple-converted-space">=A0 </SPAN>10/25 1:30PM=
<SPAN class=3D"Apple-converted-space">=A0 </SPAN>Patil (32-G449) <SPAN clas=
s=3D"Apple-converted-space">=A0 </SPAN>******************</DIV><DIV style=
=3D"margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0p=
x; min-height: 14px; "><BR></DIV><DIV style=3D"margin-top: 0px; margin-righ=
t: 0px; margin-bottom: 0px; margin-left: 0px; ">** NOTE: Unusual day and ti=
me **</DIV><DIV style=3D"margin-top: 0px; margin-right: 0px; margin-bottom:=
0px; margin-left: 0px; min-height: 14px; "><BR></DIV><DIV style=3D"margin-=
top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">The Pe=
rsona Lifecycle: Integrating User Representations into Every Stage of Produ=
ct Design</DIV><DIV style=3D"margin-top: 0px; margin-right: 0px; margin-bot=
tom: 0px; margin-left: 0px; min-height: 14px; "><BR></DIV><DIV style=3D"mar=
gin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Ta=
mara Adlin</DIV><DIV style=3D"margin-top: 0px; margin-right: 0px; margin-bo=
ttom: 0px; margin-left: 0px; ">Adlin, Inc.</DIV><DIV style=3D"margin-top: 0=
px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; min-height: 14=
px; "><BR></DIV><DIV style=3D"margin-top: 0px; margin-right: 0px; margin-bo=
ttom: 0px; margin-left: 0px; ">** Tuesday, October 25, 2005</DIV><DIV style=
=3D"margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0p=
x; ">** 11:00AM (refreshments at 10:45AM)</DIV><DIV style=3D"margin-top: 0p=
x; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Patil Seminar=
Room (32-G449)</DIV><DIV style=3D"margin-top: 0px; margin-right: 0px; marg=
in-bottom: 0px; margin-left: 0px; min-height: 14px; "><BR></DIV><DIV style=
=3D"margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0p=
x; ">Abstract:</DIV><DIV style=3D"margin-top: 0px; margin-right: 0px; margi=
n-bottom: 0px; margin-left: 0px; min-height: 14px; "><BR></DIV><DIV style=
=3D"margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0p=
x; ">Whether you call them user archetypes, profiles, target customer chara=
cterizations, or personas, creating detailed representations of users to ai=
d in the product design process is generating renewed interest. Yet even th=
ough the buzz around personas just keeps increasing, it=B9s hard to find sp=
ecific, how-to information for creating and employing personas.</DIV><DIV s=
tyle=3D"margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left=
: 0px; min-height: 14px; "><BR></DIV><DIV style=3D"margin-top: 0px; margin-=
right: 0px; margin-bottom: 0px; margin-left: 0px; ">There's a good reason f=
or the buzz: personas can be a powerful device for integrating user-centere=
d design methods into your development cycle, radically improving communica=
tion and user focus within your organization, and subsequently improving us=
ers=B9 experiences with your products and services. For the past 4 years, T=
amara and her co-author John Pruitt (Microsoft) have been working with pers=
ona practitioners from all over the world to understand how personas are be=
ing used today, which persona-related methods are most helpful, and why so =
many persona efforts fail.</DIV><DIV style=3D"margin-top: 0px; margin-right=
: 0px; margin-bottom: 0px; margin-left: 0px; min-height: 14px; "><BR></DIV>=
<DIV style=3D"margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margi=
n-left: 0px; ">The result is a highly practical Persona Lifecycle framework=
that defines five phases of persona development, use, and measures of ROI.=
Tamara will introduce you to the Persona Lifecycle, discuss a range of too=
ls for creating personas, and reference a variety of examples illustrating =
how they can be employed.</DIV><DIV style=3D"margin-top: 0px; margin-right:=
0px; margin-bottom: 0px; margin-left: 0px; min-height: 14px; "><BR></DIV><=
DIV style=3D"margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin=
-left: 0px; ">Bio:</DIV><DIV style=3D"margin-top: 0px; margin-right: 0px; m=
argin-bottom: 0px; margin-left: 0px; min-height: 14px; "><BR></DIV><DIV sty=
le=3D"margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: =
0px; ">Tamara Adlin is the founder and president of Adlin, Inc., (<A href=
=3D"http://www.adlininc.com">http://www.adlininc.com</A>/) a customer exper=
ience consulting company located in Seattle, WA. Prior to forming her compa=
ny, Tamara created the Customer Experience services team for Amazon Service=
s, which provided complete customer research and site design services for A=
mazon=B9s platform clients (including the official NBA online store, Marks =
& Spencers, Sears Canada, and others). Previously, she was the Senior U=
sability Specialist for Amazon.com (amazon.com), where she consulted with t=
eams across the company to improve the user experience for Amazon.com custo=
mers, sellers, partners, and support professionals. Before she came to Amaz=
on, Tamara was the Human-Centered Design Lead at Attenex Corporation (<A hr=
ef=3D"http://www.attenex.com">http://www.attenex.com</A>/), a legal service=
s software company in Seattle, where she designed advanced document managem=
ent interfaces. In previous positions, Tamara was the team leader for the H=
uman-Centered Design Team at Akamai Technologies' Seattle office, INTERVU, =
Netpodium Corporation, and MetaBridge, where she designed interfaces for a =
variety of web applications and the award-winning Netpodium Interactive Bro=
adcasting Toolset.<SPAN class=3D"Apple-converted-space">=A0 </SPAN>Tamara s=
tarted her user experience career as an Engineering Psychologist at the Arm=
y Research Laboratory, where she evaluated human factors issues associated =
with military systems.</DIV><DIV style=3D"margin-top: 0px; margin-right: 0p=
x; margin-bottom: 0px; margin-left: 0px; min-height: 14px; "><BR></DIV><DIV=
style=3D"margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-le=
ft: 0px; ">Tamara has been invited to speak on personas and other customer-=
centered design methods at a variety of industry and academic events. Tamar=
a is co-author of a book on personas with John Pruitt (Microsoft). The Pers=
ona Lifecycle: Keeping People in Mind Throughout Product Design (<A href=3D=
"http://www.amazon.com/exec/obidos/tg/detail/-/0125662513/qid=3D1127424904/=
sr=3D">http://www.amazon.com/exec/obidos/tg/detail/-/0125662513/qid=3D11274=
24904/sr=3D</A></DIV><DIV style=3D"margin-top: 0px; margin-right: 0px; marg=
in-bottom: 0px; margin-left: 0px; ">8-1/ref=3Dpd_bbs_1/103-1609560-7389440?=
v=3Dglance&amp;s=3Dbooks&amp;n=3D507846), is in pre-publication wit=
h Morgan Kaufmann Publishers and will be available late autumn 2005. The bo=
ok includes four invited chapters from other experts in user-centered desig=
n and over a hundred sidebars written by 60+ colleagues who have used perso=
nas in their work. In 2003 and 2004, Tamara and John=B9s two-day seminar fo=
r the Nielsen/Norman Group received the highest ratings from participants a=
t their User Experience Conference (<A href=3D"http://www.nngroup.com/event=
s/tutorials/">http://www.nngroup.com/events/tutorials/</A>).</DIV><DIV styl=
e=3D"margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0=
px; min-height: 14px; "><BR></DIV><DIV style=3D"margin-top: 0px; margin-rig=
ht: 0px; margin-bottom: 0px; margin-left: 0px; ">Tamara holds a B.A. from V=
assar College and an M.S. degree in Technical Communication from the Univer=
sity of Washington, where she focused on User Interface design techniques a=
nd interdisciplinary communication.</DIV><DIV style=3D"margin-top: 0px; mar=
gin-right: 0px; margin-bottom: 0px; margin-left: 0px; min-height: 14px; "><=
BR></DIV><DIV style=3D"margin-top: 0px; margin-right: 0px; margin-bottom: 0=
px; margin-left: 0px; ">****************** H C I<SPAN class=3D"Apple-conver=
ted-space">=A0 </SPAN>S E M I N A R<SPAN class=3D"Apple-converted-space">=
=A0 </SPAN>S E R I E S ******************</DIV><DIV style=3D"margin-top: 0p=
x; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">*************=
*****<SPAN class=3D"Apple-converted-space">=A0 </SPAN><A href=3D"http://www=
.csail.mit.edu/events">http://www.csail.mit.edu/events</A><SPAN class=3D"Ap=
ple-converted-space">=A0 </SPAN>******************_________________________=
______________________</DIV><DIV style=3D"margin-top: 0px; margin-right: 0p=
x; margin-bottom: 0px; margin-left: 0px; ">HCI-Seminar mailing list</DIV><D=
IV style=3D"margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-=
left: 0px; "><A href=3D"mailto:HCI-Seminar@lists.csail.mit.edu">HCI-Seminar=
@lists.csail.mit.edu</A></DIV><DIV style=3D"margin-top: 0px; margin-right: =
0px; margin-bottom: 0px; margin-left: 0px; "><A href=3D"https://lists.csail=
.mit.edu/mailman/listinfo/hci-seminar">https://lists.csail.mit.edu/mailman/=
listinfo/hci-seminar</A></DIV> <BR class=3D"Apple-interchange-newline"></BL=
OCKQUOTE></DIV><BR></DIV></BODY></HTML>
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